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The New Internet Business Book
Synopses & Reviews
". . . the most comprehensive look yet at how small business owners can use the Internet to their maximum advantage. If you're thinking about doing business on the Internet or even if you are already up and running, this book is a critical resource that you can't afford to be without!" —Entrepreneur magazine
Everything you need to know about doing business on the Internet is in this book. Totally revised and updated, this bestselling guide gives you clear answers to all of your Internet business questions, including:
Packed with valuable information on the recent growth and changes in the Internet, including the explosion of the World Wide Web, this resource gives you step-by-step advice for conducting all sorts of business from doing market research and obtaining competitive information, to announcing products and making sales.
About the Author
JILL H. ELLSWORTH, Ph.D., is a well-known Internet consultant for many Fortune 500 companies. She is the author of the bestseller Marketing on the Internet and a frequent guest speaker about business and marketing on the Internet. An active Internet participant, she can be reached at email@example.com.
MATTHEW V. ELLSWORTH researches and writes about the Internet and is the coauthor of Marketing on the Internet. He can be reached at firstname.lastname@example.org.
Table of Contents
Partial table of contents:
THE INTERNET: WHAT IT IS AND HOW TO GET STARTED USING IT.
What Is the Internet?
Internet Access Types and Providers.
BUSINESS ON THE INTERNET.
Why Businesses Are Using the Internet.
Acceptable Uses and Customs of the Internet.
CREATING A BUSINESS PRESENCE ON THE INTERNET.
Techniques for Creating a Business Presence on the Internet.
PREPARING WORLD WIDE WEB PAGES.
Preparing World Wide Web Pages.
Meta-Sites and Searching for Information on the Web.
THE OTHER INTERNET TOOLS.
How to Use Discussion Lists.
Text-Based Internet Search and Navigation Tools.
BUSINESS AND PROFESSIONAL RESOURCES ON THE INTERNET.
Online Resources, Databases, and Libraries of General Interest.
YOUR BUSINESS ONLINE—NOW AND IN THE FUTURE.
The Future of Business on the Internet.
What Our Readers Are Saying