Wintersalen Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Original Essays | September 30, 2014

    Benjamin Parzybok: IMG A Brief History of Video Games Played by Mayors, Presidents, and Emperors



    Brandon Bartlett, the fictional mayor of Portland in my novel Sherwood Nation, is addicted to playing video games. In a city he's all but lost... Continue »

    spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

The New Internet Business Book

The New Internet Business Book Cover

 

Synopses & Reviews

Publisher Comments:

". . . the most comprehensive look yet at how small business owners can use the Internet to their maximum advantage. If you're thinking about doing business on the Internet or even if you are already up and running, this book is a critical resource that you can't afford to be without!" —Entrepreneur magazine

Everything you need to know about doing business on the Internet is in this book. Totally revised and updated, this bestselling guide gives you clear answers to all of your Internet business questions, including:

  • WHO is using the Internet?
  • WHAT are businesses and organizations doing on the Internet and the World Wide Web?
  • WHY are so many businesses, from one person start-ups to large corporations, getting connected to the Internet?
  • WHERE can you get Internet access?
  • HOW do you actually use the Internet for business?

Packed with valuable information on the recent growth and changes in the Internet, including the explosion of the World Wide Web, this resource gives you step-by-step advice for conducting all sorts of business from doing market research and obtaining competitive information, to announcing products and making sales.

About the Author

JILL H. ELLSWORTH, Ph.D., is a well-known Internet consultant for many Fortune 500 companies. She is the author of the bestseller Marketing on the Internet and a frequent guest speaker about business and marketing on the Internet. An active Internet participant, she can be reached at je@world.std.com.

MATTHEW V. ELLSWORTH researches and writes about the Internet and is the coauthor of Marketing on the Internet. He can be reached at oakridge@world.std.com.

Table of Contents

Partial table of contents:

THE INTERNET: WHAT IT IS AND HOW TO GET STARTED USING IT.

What Is the Internet?

Internet Access Types and Providers.

BUSINESS ON THE INTERNET.

Why Businesses Are Using the Internet.

Acceptable Uses and Customs of the Internet.

CREATING A BUSINESS PRESENCE ON THE INTERNET.

Techniques for Creating a Business Presence on the Internet.

PREPARING WORLD WIDE WEB PAGES.

Preparing World Wide Web Pages.

Meta-Sites and Searching for Information on the Web.

THE OTHER INTERNET TOOLS.

Electronic Mail.

How to Use Discussion Lists.

Text-Based Internet Search and Navigation Tools.

BUSINESS AND PROFESSIONAL RESOURCES ON THE INTERNET.

Online Resources, Databases, and Libraries of General Interest.

YOUR BUSINESS ONLINE—NOW AND IN THE FUTURE.

The Future of Business on the Internet.

Appendices.

Index.

Product Details

ISBN:
9780471141600
Author:
Ellsworth, Jill
Author:
Ellsworth, Matthew V.
Author:
Ellsworth, Jill H.
Publisher:
Wiley
Location:
New York :
Subject:
Reference
Subject:
Internet - General
Subject:
Industrial Management
Subject:
Business enterprises
Subject:
Electronic Commerce
Subject:
Information networks
Subject:
Internet
Subject:
Internet Business
Copyright:
Edition Number:
2
Series Volume:
104-143
Publication Date:
19960131
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
499
Dimensions:
234 x 189 x 29 mm 31 oz

Related Subjects

Computers and Internet » Internet » General

The New Internet Business Book
0 stars - 0 reviews
$ In Stock
Product details 499 pages John Wiley & Sons - English 9780471141600 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.