Typographic Specimens (93 Edition)

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family’s section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family’s origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one’s knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book

Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family’s section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family’s origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one’s knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book

Philip Meggs is professor at Virginia Commonwealth University, contributing editor of Print magazine, and visiting graduate faculty at Syracuse University. He is the author of Type & Image and A History of Graphic Design, and coauthor of Typographic Design: Form and Communication. His design work has been exhibited widely, including Print Regional Annual, CA Annual, Graphis Posters, Photographis, and The New York Art Director's Club. Rob Carter teaches typography and graphic design at Virginia Commonwealth University. His design projects have been exhibited by the American Institute of Graphic Arts, New York Art Director's Club, Society of Typographic Arts, Graphis Annual, Creativity, and the New York Type Director's Club. He is the author of American Typography Today and coauthor of Typographic Design: Form and Communication. Z

1	Akzidenz-Grotesk	Wolfgang Weingart	10
2	American Typewriter	Philip Meggs	20
3	Baskerville	Keith Jones	30
4	Bembo	Jeff Price	40
5	Bodoni	Rob Carter	50
6	Bookman	Rob Carter	60
7	Caledonia	Clifford A. Harvey	70
8	Caslon	Paul Rand	80
9	Centaur	Bruce Rogers	90
10	Century Schoolbook	Philip Meggs	98
11	Cheltenham	Kit Hinrichs	108
12	Clarendon	Bradbury Thompson	118
13	Didot	Ned Drew	128
14	Folio	Philip Meggs	138
15	Franklin Gothic	Malcolm Grear	150
16	Frutiger	Julie Sebastianelli	162
17	Futura	John Malinoski	172
18	Galliard	Matthew Carter	188
19	Gill Sans	Larry Clarkson	198
20	Garamond	Paula Scher and Ron Louie	208
21	Goudy Old Style	Roger E. Baer	218
22	Helvetica	Sandra Wheeler	228
23	Janson Text	Christopher Ozubko	244
24	Kabel	Douglass Scott	252
25	News Gothic	Jeff Barnes	262
26	Optima	Hermann Zapf	272
27	Palatino	Hermann Zapf	282
28	Perpetua	Eve Faulkes	292
29	Plantin	Banu Berker	302
30	Sabon	Stephen Chovanec	312
31	Serifa	Katie Salen	322
32	Stone Sans	Brian Wu	332
33	Stone Serif	Brian Wu	342
34	Stymie	Louise Fili	352
35	Times New Roman	David Colley	362
36	Trump Mediaeval	Richard Woollacott	372
37	Univers	John T. Drew	382
38	Zapf Book	Hermann Zapf	400