Tournament of Books 2015
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | January 6, 2015

    Matt Burgess: IMG 35 Seconds



    Late at night on September 22, 2014, at a housing project basketball court in Brooklyn, a white cop pushes a black man against a chain link fence.... Continue »

    spacer
Qualifying orders ship free.
$22.00
List price: $45.00
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
5 Partner Warehouse Desktop Publishing- General

More copies of this ISBN

Graphic Design on the Desktop (2ND 98 Edition)

by

Graphic Design on the Desktop (2ND 98 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

The complete and user-friendly introduction to graphic design—in a new edition

Now with information on Web site design, plus examples, exercises, and more!

Today, anyone with a good basic computer setup can produce a newsletter or a Web page—but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop.

Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production.

This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations—and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs.

Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.

About the Author

MARCELLE LAPOW TOOR is Creative Director of her graphic design firm, Digital Designs, and has taught at the Department of Communication at Cornell University for ten years. She has brought her acclaimed Desktop Publishing with Design Workshop to the national conferences of such organizations as Folio, Women in Communications, the International Business Management Council, and MacWorld.

Table of Contents

Another Book on Graphic Design.

What is Graphic Design?

Type as Visual Communication.

Logos, Symbols, and Trademarks.

Influences on Contemporary Graphic Design.

The Design Process.

Type Terminology and Typesetting Basics.

Designing Informational Materials: Flyers, Posters, and Brochures.

Designing Editorial Materials: Designing Newsletters and Magazines.

Advertising Design: Designing Ads and Business Materials.

Designing for the Web.

Using Illustrations.

Working with Color.

The Printing Process.

Bibliography: Books and Periodicals.

Glossary of Desktop Publishing Terminology.

Appendix.

Index.

Product Details

ISBN:
9780471293071
Author:
Toor, Marcelle Lapow
Publisher:
Wiley
Subject:
General
Subject:
Computer Graphics - General
Subject:
Design & Drafting
Subject:
Typography
Subject:
Desktop publishing
Subject:
Design, Drafting, Drawing & Presentation
Subject:
Computer graphics
Subject:
Graphic Arts - Typography
Subject:
Graphic design
Subject:
General-General
Copyright:
Edition Number:
2
Publication Date:
August 1998
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
288
Dimensions:
11.12x8.24x.53 in. 1.47 lbs.

Other books you might like

  1. Digital Graphic Design New Trade Paper $84.75
  2. Rose Garden (00 Edition) Used Trade Paper $10.00
  3. The Twentieth Wife
    Used Trade Paper $3.95
  4. Principles of Form and Design Used Trade Paper $23.00
  5. Type and Image : the Language of... Used Trade Paper $60.50
  6. Purple Hibiscus
    Used Trade Paper $8.00

Related Subjects

» Arts and Entertainment » Architecture » Drafting
» Arts and Entertainment » Architecture » Drawing and Design
» Arts and Entertainment » Art » Typography
» Computers and Internet » Desktop Publishing » General
» Computers and Internet » Graphics » General

Graphic Design on the Desktop (2ND 98 Edition) Used Trade Paper
0 stars - 0 reviews
$22.00 In Stock
Product details 288 pages John Wiley & Sons - English 9780471293071 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.