Wintersalen Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Interviews | October 28, 2014

    Jill Owens: IMG Miriam Toews: The Powells.com Interview



    Some people are compelled by a restlessness from within; others are shaped by the unwieldy forces around them. In Miriam Toews's poignant new novel... Continue »

    spacer
Qualifying orders ship free.
$18.00
List price: $35.00
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
2 Partner Warehouse General- General

More copies of this ISBN

Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners (05 Edition)

by

Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners (05 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Continuing the tradition established with Kellogg on Marketing, this fourth book in the Kellogg series brings you the latest and best insight on modern business strategy. Written by David Dranove, Professor of Management and Strategy at the Kellogg School, and Sonia Marciano of the Harvard Business School and formerly of the Kellogg faculty, Kellogg on Strategy continues the tradition of sharing the knowledge and experience of Kellogg's esteemed faculty with practitioners everywhere.

Instead of rehashing the basics of strategy, Kellogg on Strategy offers practical solutions and perspectives on choosing a strategy and putting it into action for those who already understand the underlying concepts. Executives, managers, and MBAs will find real guidance on strategy choice and application without wading through the low-level material found in a typical business school strategy primer.

Setting aside business trends and buzzwords, the authors look at strategy without the hype. Every business is one-of-a-kind, so the tactics and templates here stress finding what's unique about your business and developing a strategy that will enhance that uniqueness—and help you profit from it.

The book presents a four-step process for strategic analysis that helps you decide whether you should grow, downsize, enter new markets, dominate a niche, become an industry leader, drive rivals from the market, innovate rapidly, or imitate the competition. With examples from many of the world's top corporations, you'll learn what has worked for them and what will have the best chance of working for you.

Using the specialized tools the authors provide, you'll discover how your company is really doing and craft a strategy to get you to your goals quicker—whatever those goals may be. With a proven framework for determining what your company needs and how to get there, Kellogg on Strategy moves well beyond the theoretical to present the practical, workable strategy solutions every company needs.

Book News Annotation:

One current and one former professor at the Kellogg School (Northwestern University) outline questions to consider when developing a unique product positioning or production process that will translate into profit, and provide the tools and templates necessary for choosing among strategic alternatives. Incorporating numerous illustrative examples, the approach recommends performing a resources and capabilities audit, measuring the competitive advantage, and diagnosing competition within the industry.
Annotation 2005 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Written in plain English for the lay business-person and experienced strategist alike, each chapter of Kellogg on Strategy presents a set of concepts and applications, as well as checklists that guide readers through the strategic lessons. Accessible examples from such well-known companies as Disney and Southwest Airlines complement each lesson.

Synopsis:

More cutting-edge leadership strategies from the experts at Kellogg

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Written in plain English for the lay business-person and experienced strategist alike, each chapter of Kellogg on Strategy presents a set of concepts and applications, as well as checklists that guide readers through the strategic lessons. Accessible examples from such well-known companies as Disney and Southwest Airlines complement each lesson.

David Dranove (Evanston, IL) is Professor of Management and Strategy at the Kellogg School of Management, Northwestern University. He helped develop Kellogg's core strategy course and is coauthor of The Economics of Strategy (0-471-25454-1). Sonia Marciano (Cambridge, MA) is a senior lecturer at Harvard Business School. Previously, she was clinical professor of strategy at Kellogg, where she continues to teach in the Executive MBA program

About the Author

DAVID DRANOVE is the Walter McNerney Distinguished Professor of Health Industry Management and Professor of Management and Strategy at the Kellogg Graduate School of Management. He is also the former chair of the Department of Management and Strategy at the Kellogg School. Widely published in a number of business journals, he is also the coauthor of Economics of Strategy, from Wiley.

SONIA MARCIANO is Institute Fellow and Senior Lecturer at The Institute for Strategy and Competitiveness at the Harvard Business School. Previously, she was Clinical Professor of Management and Strategy at the Kellogg School and Adjunct Professor of Strategy at The University of Chicago.

Table of Contents

Introduction.

Chapter 1: Getting Ready to Do Strategy.

Chapter 2: B Minus C: Positioning Your Firm against the Competition.

Chapter 3: Affirming Your Competitive Advantage: The Resources and Capabilities Audit.

Chapter 4: Measuring Your Competitive Advantage: A Toolkit.

Chapter 5: The Cancer of Competition: How to Diagnose It.

Chapter 6: The Cancer of Competition: How to Cure It.

Chapter 7: The Threat of Entry and How to Combat It.

Chapter 8: How to Sustain Your Competitive Advantage.

Chapter 9: Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market.

Index.

Product Details

ISBN:
9780471478553
Author:
Dranove, David
Publisher:
John Wiley & Sons
Author:
Marciano, Sonia
Author:
Dranove, David
Subject:
Industrial Management
Subject:
Strategic planning
Subject:
Management - General
Subject:
Business management
Subject:
Management
Subject:
Management / Leadership
Copyright:
Publication Date:
20050805
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
9.40x6.32x.89 in. .92 lbs.

Other books you might like

  1. Partition of British India... New Hardcover $44.50
  2. Kellogg on Marketing New Hardcover $29.95
  3. This Perfect Day Used Book Club Hardcover $8.95
  4. Not Condemned to Repetition: The... New Trade Paper $56.95
  5. Colonizer & the Colonized Used Trade Paper $4.95
  6. Kennedy's Wars: Berlin, Cuba, Laos,... Used Trade Paper $8.95

Related Subjects

Business » Business Plans
Business » Human Resource Management
Business » Management
Business » Personal Finance
Business » Strategy
Computers and Internet » Networking » General

Kellogg on Strategy : Concepts, Tools, and Frameworks for Practitioners (05 Edition) Used Hardcover
0 stars - 0 reviews
$18.00 In Stock
Product details 240 pages John Wiley & Sons - English 9780471478553 Reviews:
"Synopsis" by , Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Written in plain English for the lay business-person and experienced strategist alike, each chapter of Kellogg on Strategy presents a set of concepts and applications, as well as checklists that guide readers through the strategic lessons. Accessible examples from such well-known companies as Disney and Southwest Airlines complement each lesson.
"Synopsis" by , More cutting-edge leadership strategies from the experts at Kellogg

Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Written in plain English for the lay business-person and experienced strategist alike, each chapter of Kellogg on Strategy presents a set of concepts and applications, as well as checklists that guide readers through the strategic lessons. Accessible examples from such well-known companies as Disney and Southwest Airlines complement each lesson.

David Dranove (Evanston, IL) is Professor of Management and Strategy at the Kellogg School of Management, Northwestern University. He helped develop Kellogg's core strategy course and is coauthor of The Economics of Strategy (0-471-25454-1). Sonia Marciano (Cambridge, MA) is a senior lecturer at Harvard Business School. Previously, she was clinical professor of strategy at Kellogg, where she continues to teach in the Executive MBA program

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.