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Media/Impact: An Introduction to Mass Media

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Media/Impact: An Introduction to Mass Media Cover

 

Synopses & Reviews

Publisher Comments:

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today's converged mass media-its industries and support industries, as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the fact that the media are first and foremost in the business of making money, and provides concise histories of each industry before giving students an insider's look at what it's like to work in each industry. The new edition of this enduring bestseller offers several important new features, including a media literacy case study in each chapter; enhanced chapter review materials, including new Critical Questions; an extensive online media careers guide; and an entirely new collection of video clips with critical viewing questions.

Book News Annotation:

In response to feedback to the 2005 edition, Biagi (California State U., Sacramento) has incorporated a number of changes in the second edition of her introductory text on mass media, to better meet the needs of teachers and students. These include the addition of media literacy case studies to each chapter; revised material on digital media; an updated chapter on the news business; an improved chapter review format; and updated articles and excerpts incorporated throughout the text.
Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

In response to feedback to the 2005 edition, Biagi (California State U., Sacramento) has incorporated a number of changes in the second edition of her introductory text on mass media, to better meet the needs of teachers and students. These include the addition of media literacy case studies to each chapter; revised material on digital media; an updated chapter on the news business; an improved chapter review format; and updated articles and excerpts incorporated throughout the text. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.

About the Author

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Also, she currently is working as an Internet and publications consultant to the California Chamber of Commerce. From 1998 to 2000, she was Editor of AMERICAN JOURNALISM, the national media history quarterly published by the American Journalism Historians Association. She has served as guest faculty for the Center for Digital Government, the Poynter Institute, the American Press Institute, the National Writers Workshop, and the Hearst Fellowship Program at the HOUSTON CHRONICLE. She also was one of eight project interviewers for the award-winning Washington (D.C.) Press Club Foundation's Women in Journalism Oral History Project sponsored by the National Press Club. Biagi's international experience includes currently serving on the board of the Arab-United States Association of Communication Educators (AUSACE) and guest lectureships at Al Ahram Press Institute in Cairo; Egypt; and Queensland University in Brisbane, Australia.

Table of Contents

Part I: MEDIA MESSAGES FOR MASS AUDIENCES. 1. Mass Media and Everyday Life. 2. Books: Rearranging the Page. 3. Newspapers: Expanding Delivery. 4. Magazines: Targeting the Audience. 5. Recordings: Demanding Choices. 6. Radio: Riding the Wave. 7. Movies: Picturing the Future. 8. Television: Changing Channels. 9. Digital Media: Widening the Web. Part II: SELLING THE MESSAGE. 10. Advertising: Motivating Consumers. 11. Public Relations: Promoting Ideas. Part III: CHANGING MESSAGES. 12. News and Information: Getting Personal. 13. Society, Culture & Politics: Shaping the Issues. 14. Law & Regulation: Rewriting the Rules. 15. Ethics: Placing Responsibility. 16. Global Media: Discovering New Markets. Glossary of Media Terms. Media Information Guide. Media Sources You Should Know. Media Web Sites. Uncovering Media History. Media Research Sources. Chapter References. Index.

Product Details

ISBN:
9780495050261
Subtitle:
An Introduction to Mass Media
Publisher:
Wadsworth Publishing
Author:
Biagi, Shirley
Author:
Biagi, Shirley (Shirley Biagi)
Subject:
Industries - Media & Communications Industries
Subject:
Media Studies
Subject:
Mass media
Subject:
Communication
Copyright:
Edition Number:
8
Publication Date:
July 2006
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
432
Dimensions:
1.68 in.

Related Subjects

History and Social Science » Journalism » General
History and Social Science » Sociology » Media
Textbooks » General

Media/Impact: An Introduction to Mass Media
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$ In Stock
Product details 432 pages Wadsworth Publishing Company - English 9780495050261 Reviews:
"Synopsis" by , From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you what it's like to work in each industry. Included are media literacy case studies, an extensive online media careers guide, and a new collection of video clips.
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