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22 Partner Warehouse World History- European History General

Seducing the French : the Dilemma of Americanization (93 Edition)

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Seducing the French : the Dilemma of Americanization (93 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This is one of the examples cited in Richard Kuisel's engaging exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, he offers an intriguing study of national identity and the protection of cultural boundaries.

The French have historically struggled against Americanization in order to safeguard "Frenchness." What would happen to the French way of life if gaining American prosperity brought vulgar materialism and social conformity? A clash between American consumerism and French civilisation seemed inevitable.

Cold War anti-Communism, the Marshall Plan, the Coca-Cola controversy, and de Gaulle's efforts to curb American investment illustrate ways that anti-Americanization was played out. Kuisel also raises issues that extend beyond France, including the economic, social, and cultural effects of the Americanized consumer society that have become a global phenomenon.

Kuisel's lively account reaches across French society to include politicians, businessmen, trade unionists, Parisian intelligentsia, and ordinary citizens. The result reveals much about the French—and about Americans. As Euro Disney welcomes travellers to its Parisian fantasyland, and with French recently declared the official language of France (to defend it from the encroachments of English), Kuisel's book is especially relevant.

Synopsis:

This is an exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, the book offers a study of national identity and the protection of cultural boundaries.

Synopsis:

'Great Britain is an island, France the cape of a continent, America another world, ' Charles de Gaulle once observed. The nation's most celebrated modern statesman aptly voiced the common Gallic opinion that America was more than different. It was something new and momentous, but not necessarily admirable.

About the Author

Richard F. Kuisel is Professor of History at the State University of New York, Stonybrook and the author of Capitalism and the State in Modern France (1981).

Product Details

ISBN:
9780520206984
Author:
Kuisel, Richard F.
Publisher:
University of California Press
Subject:
Europe - France
Subject:
History
Subject:
Anthropology - Cultural
Subject:
France
Subject:
Americanization
Subject:
Europe - General
Subject:
anthropology;cultural anthropology
Edition Description:
Trade paper
Publication Date:
19970131
Binding:
TRADE PAPER
Language:
English
Pages:
293
Dimensions:
9 x 6 x 0.75 in 15 oz

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Related Subjects

History and Social Science » Anthropology » Cultural Anthropology
History and Social Science » Europe » France » General
History and Social Science » World History » European History General
History and Social Science » World History » France » General
History and Social Science » World History » General
Humanities » Philosophy » General

Seducing the French : the Dilemma of Americanization (93 Edition) Used Trade Paper
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Product details 293 pages University of California Press - English 9780520206984 Reviews:
"Synopsis" by , This is an exploration of France's response to American influence after World War II. In analyzing early French resistance and then the gradual adaptation to all things American that evolved by the mid-1980s, the book offers a study of national identity and the protection of cultural boundaries.
"Synopsis" by , 'Great Britain is an island, France the cape of a continent, America another world, ' Charles de Gaulle once observed. The nation's most celebrated modern statesman aptly voiced the common Gallic opinion that America was more than different. It was something new and momentous, but not necessarily admirable.
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