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Electronic Commerce (9TH 11 - Old Edition)

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Electronic Commerce (9TH 11 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.

Synopsis:

ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce.

Synopsis:

E-commerce can open the door to more opportunities than ever before. But it's also rife with challenges. One book offers solid insight for success in this dynamic marketplace. Packed with real-world examples and cases, ELECTRONIC COMMERCE, 9e delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. It details how the landscape of online commerce is evolving--reflecting changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce,Web 2.0 technologies, and updates on spam, phishing, and identity theft.

About the Author

Gary Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. He previously held teaching appointments at the University of San Diego, the University of Tennessee, and Xavier University. The author of more than 50 books and 100 research papers, Dr. Schneider has written extensively on accounting and information systems topics with his work appearing in such journals as INTERFACES, IS AUDIT and CONTROL JOURNAL, and JOURNAL OF INFORMATION SYSTEMS. His books have been translated into Chinese, French, Italian, Korean, and Spanish. A CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career, Dr. Schneider holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati.

Table of Contents

1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. 3. Selling on the Web: Revenue Models and Building a Web Presence. 4. Marketing on the Web. 5. Business-to-Business Activities: Improving Efficiency and Reducing Costs. 6. Social Networking, Mobile Commerce, and Online Auctions. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. 8. Web Server Hardware and Software. 9. Electronic Commerce Software. 10. Security for Electronic Commerce. 11. Payment Systems for Electronic Commerce. 12. Planning for Electronic Commerce.

Product Details

ISBN:
9780538469241
Author:
Schneider, Gary
Publisher:
Cengage Learning
Author:
Schneider, Gary P.
Author:
Schneider, Gary (Gary Schneider)
Author:
Cram101 Textbook Reviews
Subject:
Management Information Systems
Subject:
Electronic Commerce
Subject:
MIS;e-commerce
Subject:
MIS
Subject:
E-Commerce
Subject:
Internet-eBusiness
Subject:
Education-General
Subject:
Information technology
Publication Date:
20100513
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
656
Dimensions:
9.28x7.42x1.06 in. 2.08 lbs.

Related Subjects


Business » High Tech Management
Computers and Internet » Database » Applications
Computers and Internet » Internet » General
Computers and Internet » Internet » eCommerce
History and Social Science » World History » General
Humanities » Philosophy » General
Science and Mathematics » Mathematics » Topology
Textbooks » General

Electronic Commerce (9TH 11 - Old Edition) Used Trade Paper
0 stars - 0 reviews
$120.00 In Stock
Product details 656 pages Course Technology - English 9780538469241 Reviews:
"Synopsis" by , ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce.
"Synopsis" by , E-commerce can open the door to more opportunities than ever before. But it's also rife with challenges. One book offers solid insight for success in this dynamic marketplace. Packed with real-world examples and cases, ELECTRONIC COMMERCE, 9e delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. It details how the landscape of online commerce is evolving--reflecting changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce,Web 2.0 technologies, and updates on spam, phishing, and identity theft.
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