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Youtube : an Insider's Guide To Climbing the Charts (09 Edition)

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Youtube : an Insider's Guide To Climbing the Charts (09 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about — especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:

  • Storytelling and directing
  • Shooting, editing, and rendering
  • Creating your very own channel
  • Broadcasting user-generated content
  • Re-broadcasting commercial content
  • Cultivating a devoted audience
  • Fitting into the YouTube community
  • Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing — and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

Book News Annotation:

Veteran YouTubers Lastufka, a top YouTube comedian and publisher, and Dean, an independent filmmaker and lecturer, have authored a how-to guide for participants eager to become stars (or "go viral") on the extraordinarily popular Internet medium. The manual includes instructions on directing, shooting and editing, creating your own channel, and cultivating a loyal audience. It also includes interviews with several YouTube stars. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The first book for those who want to become active participants on YouTube, written by someone who's an actual — and current — success story. This conversational, easy-to-follow book explains how one author went from having never picked up a camera to being a star on YouTube, and how you can too. Alan Lastufka (aka fallofautumndistro) has over 2 million views on YouTube and explains everything readers need to succeed. Both authors have a unique writing style, an established readership, and a proven track record with O'Reilly. YouTube is the most-utilized social networking site in the world after MySpace. Social networking and Internet citizen media is so popular that Time Magazine declared "YOU" the 2006 Person of the Year — YouTube is one of the main reasons for this. Like the communities they describe, books on booming community sites are beginning to flourish. O'Reilly has many books of this type in development, including several on Facebook.

Video

About the Author

Alan Lastufka a.k.a. fallofautumndistro (YouTube user name), is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than three million total views. One of his early short films received multiple airings on the Independent Film Channel.

On YouTube, Lastufka is widely praised for his collaboration videos. One of the most popular is the "iPwn" iPhone parody commercial, starring MadTV cast member LisaNova (as well as some narration at the end that was engineered and produced by Michael Dean).

CNN and YouTube held presidential debates on national television comprised solely of questions submitted by YouTubers via video. On July 23, 2007 U.S. Senator Christopher J. Dodd (D-Connecticut) made a YouTube video response answering a question on the subject of Net Neutrality submitted by Alan Lastufka:http://www.youtube.com/watch?v=BiiCR0​USyJg

Lastufka has contributed articles to numerous international magazines and zines, while co-running a popular independent publishing project in Chicago, IL.:www.fallofautumn.com

Alan is currently a teacher and skills coach for a non-profit social services agency.

Michael W. Dean is very active on YouTube. His DIY or DIE video( http://www.youtube.com/watch?v=PtX09q9​SCXw ) was featured by the YouTube staff, and has had over 28,000 views.

DIY or DIE was one of four staff-featured vodcasts on the launch of the Zune Marketplace (along with "Ask A Ninja" and "Diggnation").

Dean is an independent filmmaker who has written for Make Magazine, writes for the O'Reilly Digital Media site and runs the pop culture blog, StinkFight.com. He was a contributor to the O'Reilly book Digital Video Hacks, and edited the O'Reilly book DV Filmmaking: From Start to Finish.

Michael has sold over a million dollars' worth of books. He is the author of the how-to books $30 Film School, $30 Music School and $30 Writing School. $30 Film School has gained a substantial cult following, just went into the third printing of the second edition, and is taught in colleges. Michael wrote the novels, The Simple Pleasures of a Complex Girl and Starving in the Company of Beautiful Women, and the popular Creative Commons eBook Digital Music - DIY Now! (released via blog post on BoingBoing.net to 50,000 downloads in the first week):http://www.boingboing.net/2007/07/19/​free-ebook-digital-m.html

Michael directed the documentary films D.I.Y. OR DIE: How To Survive as an Independent Artist and HUBERT SELBY JR: It/ll Be Better Tomorrow (narrated by Robert Downey Jr.). The Selby film was a featured selection in the 2005 Deauville Film Festival in France, and Michael traveled to present the film in person. This film was released on DVD by MVD in America. It was released as a two-disc set with Requiem for a Dream in the UK, and in Australia as a two-disc set with Last Exit To Brooklyn.

Review of the film in Variety Magazine:http://www.variety.com/review/VE11179281​94.html?categoryid=31&cs=1

Michael toured America and Europe as the singer in the band BOMB (Warner Brothers). And more recently, he's toured America and Europe showing films and lecturing at youth centers, colleges and museums. Dean has been interviewed on NPR, BBC radio and CBC radio. He has been featured in Spin magazine and on VH1. He does three podcasts, and was a speaker at 2007 Podcast and New Media Expo.

Michael has collaborated with co-author Alan Lastufka on several videos, by providing advice, as well as creating music and doing narration. Michael did the voiceover for Alan's popular parody video,"Now That's What I Call Emo: YouTube Edition":http://www.youtube.com/watch?v=1RDw9yx7​gEMwhich has had over 346,000 unique views.

Table of Contents

DedicationForewordPrefaceChapter 1: What Is This YouTube of Which You Speak?Chapter 2: Storytelling and DirectingChapter 3: 99-Cent Film School: Shooting, Editing, and RenderingChapter 4: Creating Your Very Own ChannelChapter 5: Broadcasting Yourself: User-Generated ContentChapter 6: Rebroadcasting: Commercial ContentChapter 7: Building Your AudienceChapter 8: The Community: Where Do You Fit In?Chapter 9: Hacking the System: How to Cheat (and Why You Shouldn't)Chapter 10: Reaching the WorldChapter 11: Money Money Money!Chapter 12: Beyond the 'TubeChapter 13: Becoming a Success StoryChapter 14: Closing ArgumentsChapter 15: Interviews with Other YouTube Rock StarsColophon

Product Details

ISBN:
9780596521141
Author:
Dean, Michael
Publisher:
O'Reilly Media
Author:
Dean, Michael
Author:
Lastufka, Alan
Author:
Dean, Michael W.
Subject:
Internet - World Wide Web
Subject:
Social Aspects - Human-Computer Interaction
Subject:
Web - General
Subject:
Online social networks
Subject:
Internet videos
Subject:
Internet-Web Publishing
Subject:
CDN;You Tube; video;conversational marketing;digital video;marketing;vlogging; $30 Film School; social web; web 2.0; community web;;web video
Subject:
CD
Subject:
N;You Tube; video;conversational marketing;digital video;marketing;vlogging; $30 Film School; social web; web 2.0; community web;;web video
Subject:
CourseSmart Subject Description
Subject:
You Tube; vlogging; $30 Film School; social web; web 2.0; community web;
Edition Description:
Print PDF
Publication Date:
20081201
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
304
Dimensions:
9.19 x 7 x 0.77 in 7 lb

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Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Computers Reference » Social Aspects » Human and Computer Interaction
Computers and Internet » Internet » General
Computers and Internet » Internet » Web Publishing
Fiction and Poetry » Literature » A to Z
Reference » Science Reference » Technology

Youtube : an Insider's Guide To Climbing the Charts (09 Edition) Used Trade Paper
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Product details 304 pages O'Reilly Media - English 9780596521141 Reviews:
"Synopsis" by ,
The first book for those who want to become active participants on YouTube, written by someone who's an actual — and current — success story. This conversational, easy-to-follow book explains how one author went from having never picked up a camera to being a star on YouTube, and how you can too. Alan Lastufka (aka fallofautumndistro) has over 2 million views on YouTube and explains everything readers need to succeed. Both authors have a unique writing style, an established readership, and a proven track record with O'Reilly. YouTube is the most-utilized social networking site in the world after MySpace. Social networking and Internet citizen media is so popular that Time Magazine declared "YOU" the 2006 Person of the Year — YouTube is one of the main reasons for this. Like the communities they describe, books on booming community sites are beginning to flourish. O'Reilly has many books of this type in development, including several on Facebook.
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