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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »

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Grocery Revolution : the New Focus on the Consumer (97 Edition)

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Grocery Revolution : the New Focus on the Consumer (97 Edition) Cover

 

Table of Contents

I. REVOLUTION IN THE GROCERY INDUSTRY.
 1. Ravages of Change.

 2. The Broader Revolution.

 3. Evolution of the Packaged Goods Industry.

 4. Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing.

 5. The Market Adjusts.

 6. The Solution: Efficient Consumer Response.

 7. The Shape of the Future.

II. CONSUMERS’ GROCERY SHOPPING BEHAVIOR.

 8. How Do Consumers Decide Where to Purchase Groceries?

 9. How Do Consumers Decide What Categories to Buy?

10. How Do Consumers Decide Which Brands to Buy Within a Product Category?

11. How Do Consumers Respond to Retailers’ Merchandising, Pricing, and Promotional Strategies?

Product Details

ISBN:
9780673998804
With:
McAlister, Leigh
Author:
McAlister, Leigh
Author:
McAlister, Leigh M.
Author:
Kahn, Barbara E.
Publisher:
Prentice Hall
Location:
Reading, Mass. :
Subject:
Marketing - General
Subject:
Customer Service
Subject:
Retailing
Subject:
Brand name products
Subject:
Food industry and trade
Subject:
Consumers
Subject:
Consumers' preferences
Subject:
Grocery trade
Subject:
Consumers -- United States -- Attitudes.
Subject:
Industries - Retailing
Subject:
Advertising & Promotion
Subject:
Customer relations
Subject:
Food industry and trade -- United States.
Subject:
Consumers' preferences -- United States.
Subject:
Business-Customer Service
Copyright:
Edition Description:
Trade paper
Series Volume:
104-732
Publication Date:
January 1997
Binding:
TRADE PAPER
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
250
Dimensions:
9.1 x 6 x 0.8 in 295 gr

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Related Subjects

Business » Customer Service
Business » General
Business » Management
Business » Marketing
Business » Writing
Cooking and Food » Food Writing » Gastronomic Literature
History and Social Science » Politics » General

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