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Kids' Stuff : Toys and the Changing World of American Childhood (97 Edition)

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Publisher Comments:

To sort out who's who and what's what in the enchanting, vexing world of Barbies® and Ninja Turtles®, Tinkertoys® and teddy bears, is to begin to see what's become of childhood in America. It is this changing world, and what it unveils about our values, that Gary Cross explores in Kids' Stuff, a revealing look into the meaning of American toys through this century.

Early in the 1900s toys reflected parents' ideas about children and their futures. Erector sets introduced boys to a realm of business and technology, while baby dolls anticipated motherhood and building blocks honed the fine motor skills of the youngest children. Kids' Stuff chronicles the transformation that occurred as the interests and intentions of parents, children, and the toy industry gradually diverged--starting in the 1930s when toymakers, marketing playthings inspired by popular favorites like Shirley Temple and Buck Rogers, began to appeal directly to the young. TV advertising, blockbuster films like Star Wars®, and Saturday morning cartoons exploited their youthful audience in new and audacious ways. Meanwhile, powerful social and economic forces were transforming the nature of play in American society. Cross offers a richly textured account of a culture in which erector sets and baby dolls are no longer alone in preparing children for the future, and in which the toys that now crowd the racks are as perplexing for parents as they are beguiling for little boys and girls. Whether we want our children to be high achievers in a competitive world or playful and free from the worries of adult life, the toy store confronts us with many choices.

What does the endless array of action figures and fashion dolls mean? Are children--or parents--the dupes of the film, television, and toy industries, with their latest fads and fantasies? What does this say about our time, and what does it bode for our future? Tapping a vein of rich cultural history, Kids' Stuff exposes the serious business behind a century of playthings.

Synopsis:

Gary Cross offers here a revealing look into the meaning of American toys throughout this century. What does the endless array of action figures and fashion dolls mean? How have toys reflected who we are, and who we want our children to be? Tapping a rich vein cultural history, Kids' Stuff exposes the serious business behind a century of playthings.

About the Author

Gary Cross is Professor of History at Pennsylvania State University.

Table of Contents

Modern Childhood, Modern Toys

Shaping the Child's Future

Freeing the Child's Imagination

Building Blocks of Character

The Boomers' Box of Toys

Spinning Out of Control

Making Sense of the Modern Toybox

Notes

Credits

Index

Product Details

ISBN:
9780674503359
Author:
Cross, Gary
Publisher:
Harvard University Press
Location:
Cambridge, Massachusetts
Subject:
Children's Studies
Subject:
United States - General
Subject:
Industries
Subject:
United States - 20th Century
Subject:
Industries - General
Subject:
US History - 20th Century
Subject:
SOCIAL SCIENCE / Children
Subject:
s Studies
Copyright:
Publication Date:
November 1999
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
37 halftones
Pages:
352
Dimensions:
9 x 6 in 17 oz

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Related Subjects

Business » General
Business » Management
Business » Writing
History and Social Science » Anthropology » General
History and Social Science » Sociology » Children and Family
History and Social Science » Sociology » General
History and Social Science » US History » 20th Century » General
History and Social Science » US History » General
Humanities » Philosophy » General

Kids' Stuff : Toys and the Changing World of American Childhood (97 Edition) Used Trade Paper
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Product details 352 pages Harvard University Press - English 9780674503359 Reviews:
"Synopsis" by , Gary Cross offers here a revealing look into the meaning of American toys throughout this century. What does the endless array of action figures and fashion dolls mean? How have toys reflected who we are, and who we want our children to be? Tapping a rich vein cultural history, Kids' Stuff exposes the serious business behind a century of playthings.
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