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Competitive Intelligence (96 Edition)by Larry Kahaner
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
Competitive intelligence reveals where the market is going, who is leading it, and why. This text provides a series of case studies which show companies how to establish competitive intelligence units, and how to protect themselves from similar effects by others.
This book takes readers beyond the Information Age and into the Age of Intelligence, explaining how to turn the raw facts, statistics, and numbers about competitors' activities and market trends into practical guidelines for making the right business decisions. "Help separate the useless from the useful".--"USA Today".
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