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Kotler on Marketing How to Create, Win and Dominate Markets

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Kotler on Marketing How to Create, Win and Dominate Markets Cover

 

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Synopses & Reviews

Publisher Comments:

A state-of-the-art guide to strategies and tactics from the author of "Marketing Management" which was named, by the "Financial Times", as one of the best fifty business books ever written.

Synopsis:

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.

Product Details

ISBN:
9780684860473
Author:
KOTLER, PHILIP
Publisher:
Libri
Location:
N
Copyright:
Edition Description:
NEW ED
Publication Date:
20010820
Binding:
TRADE PAPER
Pages:
272
Dimensions:
234 x 156 in.

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Related Subjects

Business » General
Business » Marketing
Health and Self-Help » Health and Medicine » General
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Health and Self-Help » Self-Help » General
History and Social Science » World History » General

Kotler on Marketing How to Create, Win and Dominate Markets New Mass Market
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$23.50 In Stock
Product details 272 pages Simon & Schuster Ltd - English 9780684860473 Reviews:
"Synopsis" by , State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
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