- STAFF PICKS
- GIFTS + GIFT CARDS
- SELL BOOKS
- FIND A STORE
New Mass Market
Ships from International Warehouse (read more)
available for shipping only
Not available for In-store Pickup
Kotler on Marketing How to Create, Win and Dominate Marketsby Philip Kotler
Synopses & Reviews
A state-of-the-art guide to strategies and tactics from the author of "Marketing Management" which was named, by the "Financial Times", as one of the best fifty business books ever written.
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
What Our Readers Are Saying
Other books you might like
Business » General