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Negative Campaigning: An Analysis of U.S. Senate Elections (Campaigning American Style)by Richard R. Lau
Synopses & ReviewsPublisher Comments:Just in time for an assessment of election 2004, two distinguished political scientists bring us a sophisticated analysis of negative campaigns for the Senate from 1992 to 2002. The results of their study are surprising and challenge conventional wisdom: negative campaigning has dominated relatively few elections over the past dozen years, there is little evidence that it has had a deleterious effect on our political system, and it is not a particularly effective campaign strategy. These analyses bring novel empirical techniques to the study of basic normative questions of democratic theory and practice. Book News Annotation:Upending conventional wisdom, Lau (political science, Rutgers U.) and
Pomper (emeritus, political science, Rutgers U.) quantitatively
analyze negative political campaigning in competitive Senatorial
elections between 1992 and 2002, finding that they are no more
effective than other types of ads and that they do not have a
negative impact on electoral participation.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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