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Green Business: A Five-Part Model for Creating an Environmentally Responsible Company


Green Business: A Five-Part Model for Creating an Environmentally Responsible Company Cover


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Publisher Comments:

Though many companies have made great strides in improving their environmental performances, there is little standardization regarding which business components are being “greened.” This groundbreaking book offers a five-part model that companies can use to incorporate greener thinking and activities into every aspect of their business. It also details the five reasons why companies are becoming more environmentally friendly and shares the successes and failures of forerunners in this fast-growing business arena. It cites numerous case studies that illustrate the many advantages of green business best practices, such as improved corporate environmental performance, employee retention, customer loyalty, and overall profits. For example:
  • By encouraging green practices and making sustainability a company-wide goal, Interface, Inc. was named one of FORTUNE Magazine’s “Top 100 Companies to Work for in America”
  • Patagonia’s environmental commitment has resulted in deeply loyal employees and customers
  • IBM saved $17.8 million in one year simply by encouraging employees to turn off unused lights and equipment
  • Suncor Energy’s greener practices are credited with a 1,100-percent increase in the company’s stock value since the company went public
  • Electrolux has experienced a 3.5-percent higher-than-average increase in profit margin with its greenest products
This book suggests that the future of green business may lie in the new field of “business ecology.” Learn what is driving the green business movement and how your company can approach its own greening efforts holistically and systematically.

Product Details

Townsend, Amy K.
Schiffer Publishing
Townsend, A. K.
Business enterprises
Development - Sustainable Development
Green Business
Green products
Management -- Environmental aspects.
Business-Manufacturing and Product Development
Publication Date:
July 2007
11.26x8.63x.88 in. 2.84 lbs.

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Related Subjects

Business » General
Business » Green
Business » Manufacturing and Product Development
Home and Garden » Sustainable Living » General

Green Business: A Five-Part Model for Creating an Environmentally Responsible Company Used Hardcover
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Product details 188 pages Schiffer Publishing, Ltd. - English 9780764325038 Reviews:
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