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Letter Writing Handbook (Webster's New World)

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Letter Writing Handbook (Webster's New World) Cover

ISBN13: 9780764525247
ISBN10: 0764525247
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Synopses & Reviews

Publisher Comments:

The right letter can make all the difference. Whether you’re trying to get a better job, communicate business information with clarity, or just say thanks to an old friend, great letters leave a lasting impression. But drafting every letter from scratch takes time; that’s why there’s the Webster’s New World Letter Writing Handbook. It covers all the essentials of effective letter writing, offers more than 300 customizable real-world examples, and includes proven advice on:
  • Grabbing your reader’s attention
  • Stating your case effectively
  • Swaying your reader’s opinion
  • Closing with a clincher
  • Getting the response you want

The Webster’s New World Letter Writing Handbook covers far more than just cover letters and thank-you notes; you’ll find unbeatable examples and world-class advice for crafting every kind of letter:

• congratulations • apologies • expressions of sympathy • fundraising • requests for favors • requests for information • job search • selling • complaints and responses to complaints • feedback • reprimands • refusals • bill collections • and more!

Synopsis:

Expert tips and 300 sample letters make business and personal correspondence a snap.

When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home.

Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion.

About the Author

ROBERT W. BLY is the Director of the Center for Technical Communication, a consulting firm that specializes in business communication and marketing. He has been a copywriter and consultant for more than twenty years, and is the author of more than forty-five books.

Table of Contents

Introduction.

PART I: Letter Writing Basics.

Prewriting Planning.

Twelve Rules for Better Letter Writing.

Tone.

Layouts and Supplies.

Letter Writing Advice from Lewis Carroll.

Persuasion in Print.

Special Considerations for Writing about Technology.

PART II: Personal Correspondence.

Letters that Strengthen Relationships.

Information Letters.

Requests.

Letters that Require Special Handling.

PART III: Career and Employment Letters.

Cover Letters and Job Inquiries.

Résumés.

After the Interview.

Letters from Employers to Potential Employees.

Letters of Recommendation and Introduction.

Query Letters.

PART IV: General Business Correspondence.

Communicating Business Information.

Networking Business Letters.

Business Requests.

Invitations.

Special Requests: Sponsorship, Fundraising, and Donation Letters .

Letters of Confirmation and Acknowledgment.

Tough Situations.

PART V: Internal Communication.

FYI Internal Memos.

Internal Requests.

Announcements.

Management Issues.

Meetings.

Reports in Memo Format.

PART VI: Customer Service Correspondence.

Relationship-Building Letters.

Routine Customer Correspondence.

Sensitive Customer Correspondence.

Tips for Effective Client Communication.

PART VII: Sales and Marketing Letters.

Types of Sales Letters.

Selling by Invitation.

Generating Leads.

Inquiry-Fulfillment Letters.

After-Sale Letters.

Nonprofit Fundraising.

PART VIII: Credit, Collection, and Billing.

Billing Letters.

When the Account Is in Collections.

When the Collection Is in Dispute.

Working Out Arrangements.

Lines of Credit.

PART IX: Vendor Communications.

Letters Requesting Information.

Letters Expressing Dissatisfaction.

Letters Regarding Bids, Contracts, and Agreements.

Letters that Strengthen the Client/Vendor Relationship.

Common or Possible Client-to-Vendor Requests.

Letters Regarding Payment Problems.

Other Letters to Vendors.

PART X: E-Mail and Fax Correspondence.

Differences Between E-Mail and Regular Letters.

E-Mail Structural Components.

Writing E-Mail Messages that get Opened and Read.

Reply Wisely.

Know the Emotional Connotations of Punctuation and Grammar.

Consider the Look of Your Message.

Internet Direct-Mail Marketing Messages.

Where to Get Your E-Marketing Lists.

Fax Correspondence.

Appendix A: Formats.

Appendix B: Useful Letter Writing Aids.

Appendix C: Mailing and Shipping.

Glossary.

Index.

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:

nawab, December 6, 2006 (view all comments by nawab)
I think you should have put its name Webster's Introducing a new World.
Your current title put an impression on our mind that
you want to introduce us about Webster's new world(i.e.to say that the new world about which you want to intoduce us is webster's world not mine or ours)
thanks & regards
ALOK KUMAR
Was this comment helpful? | Yes | No
(6 of 11 readers found this comment helpful)

Product Details

ISBN:
9780764525247
Manufactured:
John Wiley & Sons
Author:
Bly, Bob
Author:
Bly, Robert W.
Author:
Bly, Robert
Publisher:
Webster's New World
Location:
Indianapolis
Subject:
General
Subject:
Writing Skills
Subject:
Letter writing
Subject:
English language
Subject:
Small Business - General
Subject:
Small Business
Subject:
Business/Self-Help
Subject:
Reference/Writing
Copyright:
Edition Description:
Trade Paper
Series:
Webster's New World
Series Volume:
96/08
Publication Date:
20080421
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Pages:
600
Dimensions:
9.25 x 7.38 in

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Related Subjects

Business » Writing
Reference » General
Reference » Writing » General
Reference » Writing » Nonfiction
Reference » Writing » Writing as a Business

Letter Writing Handbook (Webster's New World) New Mass Market
0 stars - 0 reviews
$20.00 In Stock
Product details 600 pages Wiley Publishing - English 9780764525247 Reviews:
"Synopsis" by ,
Expert tips and 300 sample letters make business and personal correspondence a snap.

When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home.

Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion.

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