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Other titles in the Lea's Communication series:

Sex in Consumer Culture: The Erotic Content of Media and Marketing (Lea's Communication)

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Sex in Consumer Culture: The Erotic Content of Media and Marketing (Lea's Communication) Cover

 

Synopses & Reviews

Publisher Comments:

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, gender differences and representation, racial representations, appeals to gay and lesbian communities, interpretive analyses, historical perspectives, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:

*What happens when sexual content created for adults reaches children?

*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?

*How might erotic content created for 21st-century audiences evoke racial or gender stereotypes of ages past, and how do these stereotypes affect human relationships?

*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?

*Where are the current boundaries between pornography and mainstream sexual depictions?

Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

Book News Annotation:

Writing for scholars and students in advertising, marketing, media promotion, persuasion, mass communication and society, and gender studies, contributors from the US and UK in those fields present 19 essays on how sex is used to brand and sell products and services, through an interdisciplinary approach that uses a variety of methodologies to understand the topic. Reichert (advertising and public relations, U. of Georgia) and Lambiase (public relations, Texas Tech U.) present the essays, which focus on sexualizing media in film, music videos, video games, magazines, sports and Spanish- language network programming; advertising relating to Internet users, fashion, digital cameras, and beer; and how people participate in sexual marketing. They add that the research serves to document representations of sexuality, describe and problematize depictions that target adolescents, and discuss racial factors. Indexes are separated by author and subject.
Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

Writing for scholars and students in advertising, marketing, media promotion, persuasion, mass communication and society, and gender studies, contributors from the US and UK in those fields present 19 essays on how sex is used to brand and sell products and services, through an interdisciplinary approach that uses a variety of methodologies to understand the topic. Reichert (advertising and public relations, U. of Georgia) and Lambiase (public relations, Texas Tech U.) present the essays, which focus on sexualizing media in film, music videos, video games, magazines, sports and Spanish- language network programming; advertising relating to Internet users, fashion, digital cameras, and beer; and how people participate in sexual marketing. They add that the research serves to document representations of sexuality, describe and problematize depictions that target adolescents, and discuss racial factors. Indexes are separated by author and subject. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

"Sex in Consumer Culture: The Erotic Content of Media and Marketing" considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars

Synopsis:

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:

*What happens when sexual content created for adults reaches children?

*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?

*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?

*Where are the current boundaries between pornography and mainstream sexual depictions?

Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

Product Details

ISBN:
9780805850918
Editor:
Reichert, Tom; Lambiase, Jacqueline J.
Editor:
Lambiase, Jacqueline
Editor:
Reichert, Tom
Editor:
Lambiase, Jacqueline
Editor:
Reichert, Tom; Lambiase, Jacqueline J.
Editor:
Reichert, Tom; Lambiase, Jacqueline
Author:
Reichert, Tom
Publisher:
Routledge
Subject:
Advertising & Promotion
Subject:
Popular Culture
Subject:
Marketing - Research
Subject:
Sex in advertising.
Subject:
Sex in mass media.
Subject:
Media Studies
Subject:
Business-Advertising
Edition Description:
Paperback
Series:
Lea's Communication
Publication Date:
20050831
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
394
Dimensions:
8.96x6.44x.85 in. 1.15 lbs.

Related Subjects

Arts and Entertainment » Art » Advertising and Display
Business » Advertising
Business » Marketing
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » Sociology » General
History and Social Science » Sociology » Media

Sex in Consumer Culture: The Erotic Content of Media and Marketing (Lea's Communication) New Trade Paper
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Product details 394 pages Lawrence Erlbaum Associates - English 9780805850918 Reviews:
"Synopsis" by , "Sex in Consumer Culture: The Erotic Content of Media and Marketing" considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars
"Synopsis" by ,
Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as:

*What happens when sexual content created for adults reaches children?

*What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites?

*What effects might sex-tinged images have on audiences, and where should the focus be for new effects research?

*Where are the current boundaries between pornography and mainstream sexual depictions?

Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.

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