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25 Partner Warehouse Journalism- General

Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism (2ND 09 Edition)

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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism (2ND 09 Edition) Cover

 

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Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on:

  • Similarities and differences among the ethical dilemmas faced by the mass media
  • Common ground on which to evaluate media behavior
  • Media obligations
  • Professional ethics
  • Ethical theory and its application to the modern media
  • Considerations of truth and harm

New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on new media and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal yardstick by which to measure their decisions.

Product Details

ISBN:
9780805863215
Author:
Bivins, Tom
Publisher:
Routledge
Author:
Bivins Tom
Author:
Bivins, Thomas
Subject:
Journalism
Subject:
Mass media -- Moral and ethical aspects.
Subject:
Journalism-Reference
Publication Date:
20090431
Binding:
TRADE PAPER
Language:
English
Pages:
312
Dimensions:
8.90x5.90x.90 in. .95 lbs.

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Related Subjects


History and Social Science » Journalism » General
History and Social Science » Journalism » Reference
Textbooks » General

Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism (2ND 09 Edition) Used Trade Paper
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Product details 312 pages Routledge - English 9780805863215 Reviews:
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