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Visual Literacy : Image, Mind, and Reality (94 Edition)

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Visual Literacy : Image, Mind, and Reality (94 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become “visually literate,” Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.

Synopsis:

How do pictures—both moving and still—create for us an almost palpable world of objects and events? With this question in mind, Paul Messaris analyzes the process by which people interpret and respond to visual media (movies, TV, photographs, drawings, and the arts) and discusses the social and political agendas that may underlie the use of visual manipulation.

Synopsis:

Encouraging his readers to become visually literate, Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be. }

Description:

Includes bibliographical references (p. 185-199) and index.

About the Author

Paul Messaris is associate professor of communication at The Annenberg School for Communication at the University of Pennsylvania. He has conducted research on viewers awareness of visual manipulation in movies and advertising, and on parent-child discussions about television. He has also taught 16mm film production.

Product Details

ISBN:
9780813319377
Subtitle:
Image, Mind, And Reality
Author:
Messaris, Paul
Publisher:
Westview Press
Location:
Boulder :
Subject:
General
Subject:
United states
Subject:
Psychology
Subject:
Educational Psychology
Subject:
Visual communication
Subject:
Visual literacy
Subject:
Visual communication -- United States -- Psychological aspects.
Subject:
Visual literacy -- United States -- Psychological aspects.
Subject:
Psicologia educacional
Subject:
Comunicacao visual
Subject:
Aprendizagem
Subject:
Communication
Subject:
Visual literacy -- United States.
Subject:
Visual communication -- United States.
Edition Description:
Trade Paper
Series Volume:
1
Publication Date:
19940126
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9 x 6 in 12.5 oz

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Related Subjects

Computers and Internet » Desktop Publishing » General
Humanities » Literary Criticism » General

Visual Literacy : Image, Mind, and Reality (94 Edition) Used Trade Paper
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$31.00 In Stock
Product details 224 pages Westview Press - English 9780813319377 Reviews:
"Synopsis" by ,
How do pictures—both moving and still—create for us an almost palpable world of objects and events? With this question in mind, Paul Messaris analyzes the process by which people interpret and respond to visual media (movies, TV, photographs, drawings, and the arts) and discusses the social and political agendas that may underlie the use of visual manipulation.
"Synopsis" by , Encouraging his readers to become visually literate, Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be. }
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