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E-Learning 2.0

by

E-Learning 2.0 Cover

 

Synopses & Reviews

Publisher Comments:

Over the past few years, e-learning has taken the world of adult education by storm. It is now estimated that more than 3 million adults took at least one online course last year, and training managers in the field predict that e-learning will soon account for up to half of the training methods of most organizations. Despite its increasing popularity, professionals in the training-and-development field are still trying to figure out how to make e-learning really work. The one thing most companies do know is that they’ve spent a lot of money on it, but they’re not getting what they expected from their investment. How can you ensure that you—and your people—are getting the most out of this potentially valuable tool? Just throwing the newest or easiest technology at the issue does not effectively train people or provide good return on investment.  What businesses really need is a best-practices guide that tells them what is working—and how to make sure the money invested pays.

 

As a consultant, Anita Rosen has worked with many companies, assisting them to integrate current business goals and objectives into a successful Internet strategy. In e-Learning 2.0, she discusses the current state of e-learning, and identifies what is productive and what’s not. She reveals sound e-learning principles—brought to life through examples and illuminating real-world case studies, highlighting how trainers can move from classroom to web delivery. Here, Rosen focuses on what you really want to know, like the hottest trends in the marketplace, what other companies are doing, and how are they doing it successfully. This book provides a compact, easy-to-digest discussion of the successes (and failures) in the field, and also explains the most recent developments in technology.  e-Learning 2.0 provides invaluable advice on how to:

 

           Better communicate with management.

           Present your initiative to get funding and approval.

           Evaluate new and emerging technologies to see if they will power your initiative.

           Evaluate current courses to see if they are effective.

           Add new technologies to provide better learning.

           Understand what vendors are talking about so that you make the best tech­nol­o­gy decision.

           Better integrate training needs with business direction.

           Evaluate training initiatives.

 

Complete with the latest trends in Web 2.0 and the latest information on graphics and multi-media, as well as various types of e-learning, this is the one book that will help you develop a clearer vision, more focused goals, and a better way to measure your learning objectives.

Anita Rosen is a successful trainer, author, and speaker. She has appeared as a guest speaker on many business radio programs, and has been a keynote speaker for a number of conferences. Rosen brings more than  20 years of management experience in high-tech marketing, project management, and sales. Currently, she is President of ReadyGo, Inc. She lives in Mountain View, California.

Synopsis:

When executed well, e-learning is a powerful way for organizations to save money while providing the up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, all too often, companies are finding that they’re spending a huge amount of money for less return than they had hoped.

Anita Rosen has worked with a number of companies assisting them to inte­grate cur­rent business goals and objectives into a successful Internet strategy. In e-Learning 2.0, she explains what works and what doesn’t, offering businesses a best practices guide for making their investment pay off. This book covers the subjects most crucial for your company’s well being, such as how to get a bigger bang for your e-learning dollar, how to properly integrate new technologies into your existing initiative, how to evaluate what you are currently doing, and provide leadership and direction for future projects.

Using examples of successful companies like National SemiConductor, Telefonica, and the Texas Department of Transportation, which have made the most of e-learning, Rosen shows companies how to:

• Define an e-learning strategy.

• Identify the best technologies and processes to effectively implement an e-learning strategy.

• Manage large, complicated, or new e-learn­ing initiatives.

• Get buy-in from trainers, managers, and learners.

• Measure and evaluate training.

• Calculate an ROI.

Complete with up-to-date information on the latest technologies, including Web 2.0, this book will help businesses improve their performance without breaking the bank.

About the Author

Anita Rosen (Mountain View, CA) is a successful trainer and speaker on Internet-related topics.

Table of Contents

Contents

CHAPTER 1.0: The Business Calculations and Business Objectives of e-Learning 1

1.1 The Goal of Training 2

1.2 A Simple Example of Return-on-Investment (ROI) Calculations 4

1.3 How to Measure and Evaluate Training 6

Return on Investment 6

Setting the Goals to Reap the Rewards 6

1.4 Identifying Your Audience 9

Identify Learning Demographics 10

Identify the Learner Experience 12

1.5 Biggest Mistakes in Top-Down “Command” (CS) and Bottom-Up Implementations 12

Top-Down Mistakes 13

Case Study: Texas Department of Transportation 14

Bottom-Up Mistakes 15

1.6 Communications Within an Organization 17

1.7 Getting Buy-In from Trainers, Employees, and Subject Matter Experts 18

Case Study: National Semiconductor Corporation 19

1.8 Where e-Learning Fits In 22

Case Study: Hospital Liaison Committee of Jehovah’s Witnesses in Leicester, United Kingdom 22

1.9 Checklist 23

CHAPTER 2.0: e-Learning Strategies 27

2.1 Five Stages of Adopting New Technologies 28

Stage 1: Denial 29

Stage 2: Outsourcing 29

Stage 3: PowerPoint 31

Stage 4: Execution 31

Stage 5: Integration 32

2.2 Five Developmental Stages of Web Sites 32

Denial 33

Outsourcing 33

PowerPoint 34

Execution 35

Integration 35

2.3 Five Developmental Stages of Web Courses 36

Denial 36

Outsourcing 37

PowerPoint 38

Execution 39

Integration 39

2.4 Fundamentals of Creating on the Web 40

A Simple and Clean User Interface: Less Is More 40

Access to Any Information Within Three Clicks 41

Support of Global and Local Navigation 41

No Bermuda Triangles 42

A Sticky or Ping-Pong Web Site 42

Rapid and Viewable Downloads 42

The Ability to Work on Any Screen and Browser 44

A “Look and Feel”: “Branding” in Web Page Layout and Design 45

2.5 The Characteristics of Good e-Learning 46

Simple and Clean User Interface 46

Access to Any Information Within Three Clicks 46

Support of Global and Local Navigation 49

No Bermuda Triangles 51

Sticky or a Ping-Pong Web Site 51

Rapid Downloads 52

The Ability to Work on Any Screen and Browser 52

A “Look and Feel”: “Branding” in Web Page Layout and Design 53

2.6 Current State of Web Courses 53

Trainers’ Reluctance to Change 54

The Need for Feedback and Communication 54

Creator-Centric Solutions 55

False Starts 56

2.7 Checklist 57

CHAPTER 3.0: Types of e-Learning 59

3.1 Types of e-Learning 60

Synchronous Training 60

Asynchronous Training 60

A Comparison of Synchronous and Asynchronous Training 61

Who Benefits from Synchronous and Asynchronous Training 62

3.2 Creating Effective Synchronous e-Learning 64

Personal Skills Needed 64

Tools Needed 65

Difficulties to Overcome 66

3.3 Rapid and Traditional Asynchronous e-Learning 67

Rapid e-Learning 68

Traditional e-Learning 68

3.4 Projects That Are Best Suited for Traditional e-Learning 69

3.5 Projects That Are Best Suited for Rapid e-Learning 70

Content Best Suited for Rapid e-Learning: 72

3.6 Development Needs of Traditional Versus Rapid e-Learning Projects 74

Traditional e-Learning Needs 74

Rapid e-Learning Needs 75

3.7 What Traditional and Rapid e-Courses Look Like 79

The Traditional Course Look 80

The Rapid Course Look 82

3.8 Tools 82

Traditional e-Learning Tools 85

Rapid e-Learning Tools 86

Graphic and Simulation Tools 86

Synchronous e-Learning Tools 87

3.9 Checklist 87

CHAPTER 4.0: Web 2.0 91

4.1 The Basics of Web 2.0 92

4.2 Application Services 93

4.3 The Long Tail 96

4.4 Mashups 98

4.5 Enlisting End Users to Add Value 98

4.6 “Intel Inside” 100

4.7 Providing Services Above the Level of a

Single Device 102

Scalability 102

Format Specifications 103

Browsers 104

Viewing Devices 105

4.8 Social Networking 106

Networking in the Business World 107

Networking Among Adults 107

Wikis 108

4.9 Checklist 109

CHAPTER 5.0: Web 2.0 Technologies 111

5.1 Web 2.0 Technologies 112

5.2 Rich Site Summary (RSS) 112

5.3 Podcasts 114

5.4 Web Techniques 116

5.5 HyperText Markup Language (HTML) and Extensible Markup Language (XML) 119

HyperText Markup Language (HTML) 119

Extensible Markup Language (XML) 120

5.6 Web 3.0 123

CHAPTER 6.0: Web 2.0 Trends for e-Learning 125

6.1 Web Trends and e-Learning 2.0 126

Case Study: Knowledge Pills 126

6.2 Application Services 129

6.3 The Long Tail 129

Case Study: Devereux 131

6.4 Harnessing End Users to Add Value 132

6.5 Microcontent 133

6.6 Providing e-Learning Services Beyond the PC 134

When to Use Smartphones for e-Learning 135

Smartphone Limitations 136

Smartphone Screen Limitations 137

Formatting for the Smartphone 138

Testing on the Smartphone 138

Smartphone Connections and Operating Systems 139

Authoring for Smartphone e-Learning 141

Case Study: Granville Stephens 142

6.7 The “Intel Inside” Approach 143

6.8 New Technologies 144

6.9 What a 2.0 Course Looks Like 145

6.10 Checklist 146

CHAPTER 7.0: Components of an Effective Course 147

7.1 Length of a Course 148

7.2 Layout and Course Organization 149

Level 1: Course 150

Level 2: Chapters 150

Level 3: Pages 152

Level 4: Subpages 154

7.2 Presentation Options for Content Pages 156

Tours 156

Step-by-Step 156

Self-Assessment 157

Simulations 158

7.3 Why Test Learners? 159

7.4 Certification Testing 161

7.5 Tips for Writing Test Questions 162

Test-Taking Tactics 162

Test-Taking Tools 163

Storing Answers 163

Types of Questions 163

7.6 Checklist 164

Chapter 8.0: Graphics and Multimedia 167

8.1 Computer Graphics 168

8.2 Web Graphic Formats 168

GIF (Graphics Interchange Format) 169

PNG (Portable Network Graphics) 169

JPEG or JPG (Joint Photographic Experts Group) 170

8.3 Choosing File Formats for Web Graphics 170

Web Requirements 170

Downsizing Images 170

Digital Photographs 171

Stock Photographs 172

8.4 Basics of Copyright Law 173

8.5 Guidelines for Employing Graphics 174

8.6 Audio for Web Courses 177

8.7 Multimedia Recommendations 179

Videos 179

Case Study: Highline Public Schools 180

Flying Bullets 181

PowerPoint to Flash 181

8.8 Checklist 182

CHAPTER 9.0: Standards and Integration 183

9.1 What You Need to Know About Standards and Integration 184

9.2 Aviation Industry Computer-Based Training Committee (AICC): A Practical Definition 185

Course Server Communication 185

Course Structure Definition 185

9.3 Sharable Content Object Reference Model (SCORM): A Practical Definition 186

SCORM V 1.2 187

SCORM 2004 188

9.4 Sharable Content Object (SCO) 189

SCO Definitions and Design Limitations 190

9.5 Sharable and Reusable Content 190

Information Access Versus Course Creation 191

LMS Compatibility 192

The Fallacy of All-Purpose LMSs 193

9.6 The Behavior of e-Learning Courses 194

Selecting an LMS and Authoring Tool 194

9.7 Questions to Ask 196

9.8 The Meaning of Accessibility 198

Ensuring That Your Tools Meet Accessibility Requirements 199

Case Study: Blair & Associates 200

Screen Readers 201

9.9 Checklist 202

CHAPTER 10.0: Conclusion: LMS/Tools with Good Implementation 205

CHAPTER 11.0: Resources 209

APPENDIX: Author Guide 211

Guidelines for Creating an Effective Web Course 211

Using Learning Objectives 212

Main Page 213

Chapter Title Pages 214

Bullet Pages 215

Tests 217

Glossary 218

Sample Course Content 218

Glossary 223

Index 227

Product Details

ISBN:
9780814416785
Author:
Rosen, Anita
Publisher:
AMACOM/American Management Association
Subject:
Training
Subject:
Human Resources & Personnel Management
Subject:
Internet - General
Subject:
General
Subject:
Business training
Copyright:
Publication Date:
20090131
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
256
Dimensions:
9.25 x 6.13 in 1.2 lb
Age Level:
18

Related Subjects

Business » Human Resource Management
Business » Management
Business » Training
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing

E-Learning 2.0 New Trade Paper
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Product details 256 pages AMACOM/American Management Association - English 9780814416785 Reviews:
"Synopsis" by ,

When executed well, e-learning is a powerful way for organizations to save money while providing the up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, all too often, companies are finding that they’re spending a huge amount of money for less return than they had hoped.

Anita Rosen has worked with a number of companies assisting them to inte­grate cur­rent business goals and objectives into a successful Internet strategy. In e-Learning 2.0, she explains what works and what doesn’t, offering businesses a best practices guide for making their investment pay off. This book covers the subjects most crucial for your company’s well being, such as how to get a bigger bang for your e-learning dollar, how to properly integrate new technologies into your existing initiative, how to evaluate what you are currently doing, and provide leadership and direction for future projects.

Using examples of successful companies like National SemiConductor, Telefonica, and the Texas Department of Transportation, which have made the most of e-learning, Rosen shows companies how to:

• Define an e-learning strategy.

• Identify the best technologies and processes to effectively implement an e-learning strategy.

• Manage large, complicated, or new e-learn­ing initiatives.

• Get buy-in from trainers, managers, and learners.

• Measure and evaluate training.

• Calculate an ROI.

Complete with up-to-date information on the latest technologies, including Web 2.0, this book will help businesses improve their performance without breaking the bank.

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