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Emily St. John Mandel: IMG Powell’s Q&A: Emily St. John Mandel



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    Station Eleven

    Emily St. John Mandel 9780385353304

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1 Beaverton Business- Marketing

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

by

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Cover

 

Synopses & Reviews

Publisher Comments:

Writing copy for the e-commerce arena.

Synopsis:

"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications

* quickly turn lackluster sites into ""perpetual money machines""

* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy

* avoid the top three blunders that can wipe out your sales

* convert up to 50% of online prospects into paying customers

* and more!"

About the Author

Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com, a major Internet marketing company.

Table of Contents

"Introduction

Chapter 1: GETTING STARTED: THE DYNAMICS OF WEB SELLING

Three Fundamental Rules for Writing Web Copy that Sells

The First Look

Web Copy Dos and Don’ts

--Five Ways to Write Scannable Copy

How to Become a Great Web Copywriter in Five Hours or Less

Chapter 2: A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY

Creating the Blueprint: Five Simple Questions You Must Ask

Question 1: What is the Problem?

Question 2: Why Hasn't the Problem Been Solved?

Question 3: What Is Possible?

Question 4: What Is Different Now?

Question 5: What Should You Do Now?

The Anatomy of the Blueprint

Putting the Blueprint to Work

Five Easy Steps to Making Your Web Copy Sell

Reinforcing the Framework

Chapter 3: FROM PROSPECTS TO PURCHASERS: THE PSYCHOLOGICAL MOTIVATORS

The Zeigarnik Effect

The Cliffhanger

Neuro-Linguistic Programming

Embedded Commands

Presuppositions

Linguistic Binds

Reframing

The Commitment/Consistency Element of Influence

Cognitive Dissonance

Involvement Devices that Multiply Sales

--Involvement Devices and the Recovery Principle

Chapter 4: CRAFTING YOUR COPY

Constructing Your Web Copy

The A.I.D.A Principle

The Unique Selling Proposition

Making An Impression: The First Paragraph

The Offer You Can’t Refuse

Testimonials: It Can Happen to You

Talking About Money: How to Introduce the Price

Minor Purchase Technique

Daily Cost Technique

Keep on Selling: Writing the Order Form

The Money-Back Guarantee: A Deal Maker

The Close: Signing on the Dotted Line

--Call to Action

Get a Calling Card: The Opt-In Mechanism

How to Construct a Riveting Headline

--What’s in a Headline?

--The Building Blocks of Winning Web Headlines

Choosing Your Words: Tips, Terms and Concepts

Words to Avoid in Your Web Copy

Attention-Grabbing Words

Dos and Don’ts of Web Copywriting

Random Nuggets for Refining Your Web Copy

The Long and the Short of It: How Long Should Web Copy Be?

How Well Does Your Website Sell?

Formula for Mathematically Measuring the Selling Quotient of web Copy

Chapter 5: E-MAIL MARKETING: THE INTERNET’S KILLER APPLICATION

Traffic Conversion: Turning Visitors into Customers

Wagging the Website

Why Your E-Mail May Be More Important than Your Website —

The Frame-of-Mind Marketing Method for Writing E-Mails

Breaking the Sales Barrier

The Future of E-Mail Marketing

How to Make Sure Your E-Mail Is Delivered

--How to Avoid the Spam Blockers

How to Tell if Your E-Mail “Tests Positive” as Spam

How to Write E-Mail That’s Read

Seven Elements of E-Mails that Sell

Put the Competitive Edge into Your E-Mail Marketing

Adapt as Frame of Mind Changs

Using E-Mail to Get Attention

What Really Works on the Internet Sometimes Doesn’t

Chapter 6: ONLINE MARKETING COMMUNICATIONS: IT’S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS

The Opt-In Offer: Your Most Important Asset

Five Keys to an Opt-In Offer that’s Impossible to Refuse

Presenting the Offer

How to Write Irresistible Autoresponder E-Mails

--Quick Primer on Autoresponders

--Crafting Autoresponses to Your Opt-In Offer

--Crafting Autoresponses to Customers

How to Format Your E-Mails for Optimum Readability

How to Write Free Reports/Promotional Articles

Guidelines for Writing Newsletters and E-Zines

Guidelines for Writing Online Ads, Signature Files, and Banner Copy

Three Tips for Writing Online Ads

Chapter 7: LAST BUT NOT LEAST: TYING IT ALL TOGETHER

Track It, Fix It: What to Do When Web Copy Is Not Working

Four-Steps to Web Copywriting Success

--Track Your Results

Traffic Generation: Getting the Word Out and the Visitors In

--Search Engine Positioning

--Pay-Per-Click Search Engines

--Linking Strategies"

Product Details

ISBN:
9780814472491
Manufactured:
Amacom
Publisher:
AMACOM
Author:
Veloso, Maria
Subject:
Internet - General
Subject:
Industries - Retailing
Subject:
General Business & Economics
Subject:
English
Subject:
General
Copyright:
Series Volume:
The Revolutionary Fo
Publication Date:
20041029
Binding:
Hardcover
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
288
Dimensions:
9.25 x 7.38 IN 1.1 LB in.
Age Level:
17

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Related Subjects

Business » Marketing
Business » eCommerce
Computers and Internet » Internet » General

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Used Trade Paper
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$17.95 In Stock
Product details 288 pages AMACOM - English 9780814472491 Reviews:
"Synopsis" by ,

"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:

* write sizzling and irresistible Web copy, e-mails, and marketing communications

* quickly turn lackluster sites into ""perpetual money machines""

* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy

* avoid the top three blunders that can wipe out your sales

* convert up to 50% of online prospects into paying customers

* and more!"

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