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eBay Business the Smart Way: Maximize Your Profits on the Web's #1 Auction Siteby Joseph T. Sinclair
Synopses & Reviews
This completely updated edition gives new and veteran sellers the solid business strategy to outrun their rivals. The text addresses startup, licenses, how to build creativity, inventory management, and more.
"With over 50 million registered users, eBay is a realm of vast opportunity for individual entrepreneurs. In addition to saving you the thousands of dollars you might normally have spent starting a new business—on such things as marketing, advertising, promotions, and commissions or salaries—launching your business on eBay allows you to compete with major-league retailers, wholesalers, and manufacturers, and instantly make your products visible to a universe of potential buyers.
Now in a fully revised second edition, eBay Business the Smart Way tells you everything you need to know to run the low-risk, high-profit eBay business of your dreams. Packed with clear examples, bulleted checklists, and valuable ""insider"" tips, you'll learn how to:
Set your business up legally.
Build brand recognition.
Pick the best business model for your needs, whether it's eBay only, eBay plus your website, or eBay and offline.
Handle volume-selling flawlessly.
Price your products low enough to motivate buyers—but high enough to profit yourself.
Experiment with your ad copy and improve your sales.
Choose the best type of auction for each selling situation.
Improve your photography and image editing.
Earn trust by making the most of your About Me page.
Streamline your fulfillment.
Use software to manage auctions, business processes, and accounting.
Do business internationally.
Learn just enough HTML and web design to make your spot on the Web look phenomenal.
Get a sales tax license.
Qualify for merchant credit card status or other alternatives.
Use eBay to economically equip your home office.
React instantly to new competition.
And much, much more.
In addition, this completely revised edition of eBay Business the Smart Way features new material on growing sales with data feeds to other marketplaces, integrating your offline retail operations with your eBay business, guarding against nonpayment and credit card fraud, and finding inventory to sell. This completely updated volume reflects all the changes on eBay since the last edition, as well as new developments from the 2003 and 2004 eBay Live! conferences.
Designed to save you time, headaches, and hard-won dollars, eBay Business the Smart Way provides the practical, proven strategies you need to lower your overhead and raise your profits. It is the ultimate eBay resource for taking your business to a higher level."
"With over 200 million registered users and net revenues in the billions, eBay is indisputably the world's most popular online auction site, an international marketplace that runs full speed ahead, 24-hours a day, seven days a week. This unique and ever-growing realm offers virtually limitless opportunities for those ready to take advantage of it — but to make the most of eBay, you need the right knowledge, timing, and techniques to stand out from the crowd.
Now completely updated in a third edition, eBay Business the Smart Way gives you the inside track to online auction success. Still the most comprehensive eBay guide available, this trusted resource gives you clear examples, bulleted checklists, and valuable ""insider"" tips to help you:
Set your business up legally.
Build credibility and brand recognition.
Pick the best business model for your needs.
Choose the right type of auction for each selling situation.
Use the latest software to manage auctions, inventory, business processes, and accounting.
Hire employees and even get help without hiring employees.
Learn just enough HTML and Web design to make your spot on the Web look phenomenal.
You'll find out all you need to know about licenses, shipping, taxes, and liability, as well as how to create a storefront website, find products to sell, and save expenses by buying business supplies on eBay. Plus, this expanded third edition includes brand new chapters on security concerns and legislation affecting multi-state sales tax, as well as the latest information on PayPal, Andale, Google, Froogle, and eBay-owned features including eBay Stores, Skype, Turbo Lister, Shopping.com, and much more.
The book is a tremendous timesaver that lets you focus more on selling your products and less on business processes, helping you to contend with an increasingly crowded and competitive marketplace, escalating online theft and fraud, and continuously changing tax legislation and updates to the site. Whether you're new to eBay or an experienced seller seeking to take your online auction business to the next level, eBay Business the Smart Way lays out straightforward, easy-to-understand guidelines and strategies that combine good old-fashioned common sense with state-of-the-art Web savvy techniques.
Comprehensive, practical, and completely up-to-date, this latest edition of eBay Business the Smart Way is the essential key to running a low-risk, high-profit online auction business. It's the one book you need to get the most you can out of this exciting, one-of-a-kind online arena, and see your profits soar."
About the Author
Joseph T. Sinclair is one of the world’s foremost eBay experts. His previous books — including eBay the Smart Way (now in its fourth edition), eBay Motors the Smart Way, Building Your eBay Traffic the Smart Way, and eBay Inventory the Smart Way — have earned media attention worldwide. He maintains a website, baysidebusiness.com, to update readers on significant changes in eBay policies, rules, and features, and writes an eBay blog at baysidebusiness.com/blog. A successful online entrepreneur himself, Mr. Sinclair is based in the San Francisco Bay Area of California.
Table of Contents
1. How to Use This Book
II. Getting Started
2. Setting Yourself Up Legally
3. Business Details
4. Equipment, Supplies, and Space
5. Finding Inventory in the US and Abroad
6. Borrowing Money
III. Business As Usual
7. Selling on eBay
8. Auction Details
9. Taking Photos
10. Processing Photos
12. Special Auctions
14. Receiving Payment
15. Dealing with Buyer Fraud
V. Making It Work
16. Software Features
17. Software Assistance
18. Expanding Your Market with Data Feeds
19. Selling Internationally
20. Providing Customer Service
21. eBay and Other Storefronts
VI. Operating Smart
22. Determining Your Profit
23. Developing a Strategy
VII. Other eBay Opportunities
25. Selling Services
26. Integrating eBay with Offline Retailers
27. Business Buying on eBay
28. eBay Related Businesses
A1. Top 10 Tips for Beginning Sellers
A2. Top 12 Tips for Seasoned Sellers
A3. Top 8 Tips for Business Buyers
A4. eBay Ad HTML Tutorial"
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