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Portfolios That Sell : Professional Techniques for Presenting and Marketing Your Photographs (03 Edition)by Selina Oppenheim
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
It used to be that art directors, creative professionals, and producers hired talent based on reputation, networking, and personal relationships. Todays ultracompetitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a “killer” portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines.
In Portfolios That Sell, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive, and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers, and illustrators, Oppenheim demonstrates how todays commercial photographer can communicate expertise, experience, and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of no-fail tips and practical advice for effective marketing, self-promotion, and client relationships, Portfolios That Sell is an indispensable guide for the photographer who wants financial as well as artistic success.
• Filled with scores of high-quality images taken for real-life clients
• Presents important information about a timely, practical subject
• A unique look at the business strategies as well as the artistic concerns of preparing a winning portfolio
Book News Annotation:
Massachusetts-based consultant for visual professionals Oppenheim assumes readers are already professional photographers, and advises them on how to put together a portfolio of their work that will get them work. The trick, she says, is to tailor the portfolio to the client. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)
Presents business strategies as well as the artistic concerns of preparing a winning portfolio.
About the Author
Selina Oppenheim was one of the first consultants for visual professionals in the country, consulting with photographers, graphic designers, and illustrators for over 20 years. She is president of Port Authority, a Boston area–based marketing firm committed to creating strategic programs that enable clients to build businesses around their individual, creative, and financial goals. She lives in Boxborough, MA.
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