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Branding

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Branding Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Branding is not just an Internet buzz word; it is a high-concept, across-all-boards marketing strategy that can benefit any organization, on line or off. What does it take to create powerful and lasting brand-awareness in the broad marketplace and on the World Wide Web where consumer attention spans are fleeting, at best?

This guide explores the designs and guiding principles behind the efforts of some key players in the world of branding. It investigates the psychology and practical implementation of various aspects of branding strategies, such as design, copy, and response measurement. It also explores the inventive advertising approaches some companies use to strengthen brand recognition on line (banner ads, e-mail campaigns, website construction, and much more) and showcases a remarkable collection of some of the most successful branding implementations.

Filled with full-color illustrations, case studies, insider secrets, and remarkable insights, this guide is a must-read for anyone interested in the future of business.

• Provides detailed how-to guidance for implementing

a successful branding strategy

• Showcases a number of successful branding implementations

• Packed with 500 full-color examples and illustrations

• Part of the popular Design Directories series, which is featured on www.design-directories.com

Book News Annotation:

Itself slickly designed and illustrated, the guide celebrates that icon of modern global commerce, the brand. More than just a logo (though it always involves a graphic that is instantly identifiable by consumers), the brand is a presence, a personality, an experience. Vaid, a UK branding consultant, covers the history, theory, and design methodology of the branding process, with copious examples from burgers to broadcast media.
Annotation 2004 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

HK

Synopsis:

- Provides detailed how-to guidance for implementing a successful branding strategy<BR>- Showcases a number of sucessful branding implementations<BR>- Packed with 500 full-color examples and illustrations<BR>- Part of the popular Design Directories series, which is featured on www.design-directories.com

About the Author

Helen Vaid is a veteran branding consultant who has worked for Shopsmart.com and Siegelgale. She lives in North London, England.

Product Details

ISBN:
9780823058624
Subtitle:
Brand Strategy, Design, and Implementation of Corporate and Product Identity
Author:
Vaid, Helen
Publisher:
Watson-Guptill
Location:
New York
Subject:
Marketing - General
Subject:
Internet - General
Subject:
Management
Subject:
Advertising & Promotion
Subject:
Internet - Web Site Design
Subject:
Brand name products
Subject:
Commercial - Advertising
Subject:
Trademarks
Subject:
Web - Page Design
Subject:
Branding (Marketing)
Subject:
Brand name products -- Management.
Subject:
Business-Advertising
Edition Description:
Trade paper
Series:
Design Directories
Series Volume:
75-9]
Publication Date:
20030301
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
500 COLOR ILLUSTRATIONS
Pages:
192
Dimensions:
9.38x8.34x.60 in. 1.59 lbs.

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Related Subjects

Business » Advertising
Business » Marketing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information

Branding Used Trade Paper
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Product details 192 pages Watson-Guptill Publications - English 9780823058624 Reviews:
"Synopsis" by , HK
"Synopsis" by , - Provides detailed how-to guidance for implementing a successful branding strategy<BR>- Showcases a number of sucessful branding implementations<BR>- Packed with 500 full-color examples and illustrations<BR>- Part of the popular Design Directories series, which is featured on www.design-directories.com
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