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Profiles of Genius (93 Edition)by Gene N. Landrum
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
The story of creative and innovative behavior is about change," says author
Gene N. Landrum. "In this case it is about thirteen iconoclastic individuals who have demonstrated a unique ability to deal with change in the world and redefine it for their own purposes." Landrum calls these individuals the "change masters," entrepreneurial geniuses whose innovations have had a profound influence on modern society:
Steven Jobs (Apple Computer), Fred Smith (Federal Express), Tom Monaghan (Domino's Pizza), Nolan Bushnell (Atari), William Gates III (Microsoft), Marcel Bich (Bic), Solomon Price (The Price Club), Howard Head (Head Ski), William Lear (Lear Jet), Soichiro Honda (Honda), Akio Morita (Sony), Arthur Jones (Nautilus), and Ted Turner (CNN).
Each of these business giants was motivated by what Landrum describes as an "innovisionary personality," which drove them to follow a unique inner vision of success and gave them an inviolable belief in themselves.
Profiles of Genius demonstrates, through thirteen dynamic examples, that future entrepreneurial success in a global marketplace will depend on technological innovation, adaptability to change, intelligent risk-taking, and competitive drive.
Book News Annotation:
Among those profiled are such entrepreneurial superheroes as Steven Jobs, Ted Turner, and William Lear. The author is creator of the Chuck E. Cheese "concept" and is a lecturer on human behavior, entrepreneurship, and the innovative process.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
Includes bibliographical references (p. 253-260) and index.
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