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So You Want to Start a Nursery

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So You Want to Start a Nursery Cover

 

Synopses & Reviews

Publisher Comments:

When Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees. He wrote So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.)

Assuming that the reader has some basic knowledge about how plants are grown, Avent focuses on the business and planning concerns of the nursery owner. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own. This book is a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.

Book News Annotation:

For anyone who has imagined turning their love of plants into their dream job, this book offers a realistic overview of the tools and knowledge needed to succeed in the nursery business. Emphasizing the planning and business aspects that help determine a nursery's success or failure, Avent outlines six basic skills necessary for success, and four reasons that businesses sometimes fail. Topics include insurance and tax issues, choosing a location, from wholesale to mail-order, US ports of entry for plants, state and regional nursery associations, and stories and examples from Avent's own successful nursery which he founded in 1988. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

When Tony Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees --- and is the winner of the American Horticultural Society's Commercial Award. He wrote "So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.)

Assuming that the reader has some basic knowledge about how plants are grown, Avent avoids excessive detail about soil mixes and greenhouse pests in this comprehensive overview --- he directs readers to other easily accessible sources of information on such practical matters. Instead, he focuses on the business and planning concerns of the nursery owner-from considering whether to consult a lawyer about a partnership to whether to build your own greenhouses. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own.

Avent's approach to the nursery business is witty, wise, and decidedly irreverent. Far from being a dry recitation on business practices, "So You Want to Start a Nursery underlines the "people" part of the nurserytrade. This book will be a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.


Synopsis:

In this popular primer on how the nursery industry works, an award-winning nursery owner discusses the merits and disadvantages of retail, wholesale, mail-order, liner operations, and much more.

Synopsis:

For anyone who has imagined turning their love of plants into their dream job, this book offers a realistic overview of the tools and knowledge needed to succeed in the nursery business. Emphasizing the planning and business aspects that help determine a nursery's success or failure, Avent outlines

Synopsis:

Includes bibliographical references (p. 328-330).

About the Author

Tony is well known as a lecturer and garden writer and is the recipient of prestigious awards from the American Horticultural Society, the North American Rock Garden Society, and the North Carolina Association of Nurserymen. Tony Avent runs his nursery, Plant Delights, together with his wife, Michelle; they receive help from their cats Diamond, Pearl, Ruby, and Zirconia.

Product Details

ISBN:
9780881925845
Author:
Avent, Tony
Publisher:
Timber Press (OR)
Location:
Portland, OR
Subject:
General
Subject:
Reference
Subject:
New Business Enterprises
Subject:
Self-employed
Subject:
Nurseries
Subject:
Nursery stock.
Subject:
GARDENING / Reference
Copyright:
Edition Description:
Hardback - With dust jacket
Series Volume:
156-158
Publication Date:
20030731
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
340
Dimensions:
9.09x6.33x1.02 in. 1.47 lbs.

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Related Subjects

Business » General
Business » Management
Business » Small Businesses » By Type
Home and Garden » Gardening » Business of Gardening
Home and Garden » Gardening » General
Home and Garden » Gardening » Reference
Reference » General
Science and Mathematics » Agriculture » General
Science and Mathematics » Nature Studies » General

So You Want to Start a Nursery Used Hardcover
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$15.95 In Stock
Product details 340 pages Timber Press (OR) - English 9780881925845 Reviews:
"Synopsis" by , When Tony Avent announced that he was quitting his job to build a specialty nursery, his former horticulture professor begged his student to reconsider, telling him he couldn't possibly make a profit "without doing something illegal." More than ten years and 20 nursery catalogs later, Avent owns a thriving national business with nearly 30 employees --- and is the winner of the American Horticultural Society's Commercial Award. He wrote "So You Want to Start a Nursery to debunk myths about the ornamental-plants nursery business and what it takes to succeed, whether you're a backyard hobbyist or a wholesale grower. (And he still has a clean arrest record.)

Assuming that the reader has some basic knowledge about how plants are grown, Avent avoids excessive detail about soil mixes and greenhouse pests in this comprehensive overview --- he directs readers to other easily accessible sources of information on such practical matters. Instead, he focuses on the business and planning concerns of the nursery owner-from considering whether to consult a lawyer about a partnership to whether to build your own greenhouses. While recounting humorous stories of his baptism by fire as a beginning nurseryman, Avent also provides a primer on the nursery industry as a whole, with discussions of the merits and disadvantages of retail, wholesale, mail-order, and liner operations, to name just a few. Readers of this book will obtain the tools they need to make a business plan of their own.

Avent's approach to the nursery business is witty, wise, and decidedly irreverent. Far from being a dry recitation on business practices, "So You Want to Start a Nursery underlines the "people" part of the nurserytrade. This book will be a must-read for horticulture students, industry insiders, and advanced gardeners who dream of turning their passion for plants into a job they love.


"Synopsis" by , In this popular primer on how the nursery industry works, an award-winning nursery owner discusses the merits and disadvantages of retail, wholesale, mail-order, liner operations, and much more.
"Synopsis" by , For anyone who has imagined turning their love of plants into their dream job, this book offers a realistic overview of the tools and knowledge needed to succeed in the nursery business. Emphasizing the planning and business aspects that help determine a nursery's success or failure, Avent outlines
"Synopsis" by , Includes bibliographical references (p. 328-330).
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