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Propaganda (05 Edition)

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Propaganda (05 Edition) Cover

 

Synopses & Reviews

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Publisher Comments:

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

Synopsis:

Reprint of a seminal 1928 work from the father of public relations and modern political spin

Product Details

ISBN:
9780970312594
Introduction:
Miller, Mark Crispin
Publisher:
Ig Publishing
Introduction by:
Miller, Mark Crispin
Introduction:
Miller, Mark Crispin
Author:
Bernays, Edward L.
Author:
Bernays, Edward
Subject:
General
Subject:
Mass media
Subject:
Propaganda
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Multicultural Education
Subject:
Politics - General
Copyright:
Edition Description:
Trade Paper
Publication Date:
September 2004
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
175
Dimensions:
7.7 x 5 x 0.3 in 6 oz

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Related Subjects


Education » Multicultural
History and Social Science » Politics » General
History and Social Science » Sociology » Media
Metaphysics » General
Travel » General

Propaganda (05 Edition) Used Trade Paper
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Product details 175 pages Ig Publishing - English 9780970312594 Reviews:
"Synopsis" by ,
Reprint of a seminal 1928 work from the father of public relations and modern political spin
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