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Black and White Business Computing 2012 (Custom) (4TH 11 Edition)


Black and White Business Computing 2012 (Custom) (4TH 11 Edition) Cover


Synopses & Reviews

Publisher Comments:

Black & White Business Computing provides a broad view of information technology (IT) with a special emphasis on applying IT in the business environment. Instructors teaching core information technology classes often face questions such as: Why do I have to know this? Why does an accounting major need to know the difference between a motherboard and a keyboard? To such queries, Black & White Business Computing has answers in every chapter. While it will not make non-IT majors into experts at all facets of computing, it will enable them to be an intelligent part of the conversation and begin to prepare them for business decisions related to computing.


Black & White Business Computing introduces the important baseline concepts of information technology and business, demonstrates their dependency on one another, and then expands those concepts with real-world examples and applications. The text is specifically designed to be repetitive. Many concepts and terms, like networking, storage, and connectivity, are not limited to a single chapter, but are introduced in many different contexts and examples. Black & White Business Computing prepares students for successful academic careers in a business school setting by familiarizing them with basic aspects of computer information systems.

About the Author

Matthew J. McCarthy is a full-time faculty member at Arizona State University’s W. P. Carey School of Business in the Department of Information Systems. He is actively involved in many student groups including the Department of Information Systems Club and the Black Business Students Association. Matthew has taught a wide array of computing courses at the undergraduate level, from advanced database theory to business programming languages to core business computing, which is the inspiration of the Black & White Business Computing series.  Matthew has also designed and taught the required core business information technology computing course at ASU to thousands of students over the past many years.  In his spare time, he and his wife Theresa play tennis, travel, windsurf, kite surf, ski, cycle, and take photographs of the outdoors.  
Matt can be reached at  
You can also visit  for more information.

Table of Contents

Brief Contents:



one business info

two inside the box 

three understanding os

four storage

five applications

six why the box

seven green business

eight networks

nine internet

ten websites 

eleven security 

twelve IS in business

thirteen careers

fourteen database

additional materials


Click here to download the full Table of Contents  

Product Details

Mccarthy, Matthew J.
Pearson Learning Solutions
McCarthy, Matthew J.
General Computers
Computers-Reference - General
Software Engineering - Programming and Languages
Edition Description:
Trade paper
Publication Date:
10.57 x 8.68 x 0.42 in 567 gr

Related Subjects

Business » Computers
Computers and Internet » Computers Reference » General
Computers and Internet » Software Engineering » Programming and Languages
Textbooks » General

Black and White Business Computing 2012 (Custom) (4TH 11 Edition) New Trade Paper
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$125.85 In Stock
Product details pages Pearson Learning Solutions - English 9781256051695 Reviews:
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