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Exploring Typography

by

Exploring Typography Cover

 

Synopses & Reviews

Publisher Comments:

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

About the Author

Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.

Table of Contents

Type Throughout History.Classifying Type - Type Families.Typographic Lingo - The Anatomy of Letters.Legibility, Readability and Style.Emphasizing Type Creatively.Designing Effective Layouts.What is a grid and why should I use one?Designing Type.Type in a Digital Environment.

Product Details

ISBN:
9781401815059
Author:
Rabinowitz, Tova
Publisher:
Delmar Thomson Learning
Author:
Rabinowitz, Tova (Tova Rabinowitz)
Subject:
Type and type-founding
Subject:
Graphic design (Typography)
Subject:
Careers - General
Subject:
Graphic Arts - General
Subject:
Careers
Subject:
Graphic Arts
Subject:
Business-Careers
Copyright:
Series:
Design Exploration
Publication Date:
January 2006
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
432
Dimensions:
9.96x7.80x.85 in. 2.23 lbs.

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Related Subjects

Arts and Entertainment » Art » Typography
Business » Careers
Computers and Internet » Desktop Publishing » General
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Health and Self-Help » Health and Medicine » General
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