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Starting and Running a Successful Newsletter Or Magazine (5TH 06 Edition)by Cheryl Woodard
Synopses & ReviewsPlease note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.
Written by the cofounder of three of the most successful magazines of all time PC Magazine, PC World and Macworld, this practical, informative book discusses:raising startup money, attracting the best help, choosing the right marketing strategies, creating a solid subscription base, building loyalty among readers and advertisers, competing effectively, publishing successfully on the Internet.The book also includes an expanded resources chapter sprinkled with websites and software and publishing services.
" Starting & Running a Successful Newsletter or Magazine" gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: - raising start-up money- attracting the best help- choosing marketing strategies- creating a subscription base- building loyalty among readers and advertisers- competing against the biggest adversaries
Expert advice on bringing your publication to life and making a profit, in print or on the Web.
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