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2d Visual Basics for Designers (07 Edition)by Robin Landa
Synopses & Reviews
2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.
About the Author
Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with Design Management Associates (DMA) in Jersey City, New Jersey. She has received numerous academic and professional awards, including recognition by the Carnegie
Foundation for the Advancement of Teaching as one of the "great teachers of our time." In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Ms. Landa is an award-winning designer and author. She is a creative consultant to corporations and an active member
of professional organizations in New York and New Jersey. Ms. Landa is the author of Advertising by Design and the best-selling Graphic Design Solutions.Rose Gonella is an artist, writer and educator who has shown her work nationally and internationally. Her drawings are featured in several permanent collections, including the National Museum of American Art in Washington, DC. Currently a Professor of Visual Communications in the Department of Design at Kean University, Ms. Gonella has taught courses such as "Color Theory," "Two-Dimensional Design," and senior "Portfolio." She continues to publish illustrative work for print publications and the World Wide Web, while contributing articles to magazines including Raw Vision, Hand Papermaking, and Nantucket Magazine.Now in his own design studio, most recently Steven Brower was the creative Director for Print. He has been an art director for The New York Times, The Nation
magazine, and Citadel Press. He is the recipient of numerous national and international awards, and his work is in the permanent collection of Cooper-Hewitt
National Design Museum, Smithsonian Institute. He is on the faculty of the School of Visual Arts, New York and Marywood University's Masters with the Masters program in Scranton, PA and Kean University.
Table of Contents
Part 1: Elements. Format. Line. Shape. Color. Texture and Pattern. Typography. Part 2: Principles of Composition. Balance. Visual Hierarchy. Rhythm. Unity. Part 3: Illusion - Space and Movement. Perspective, Proportion and Scale. The Illusion of Three Dimensional Space. The Illusion of Movement.
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