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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
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App Savvy: Turning Ideas Into Ipad and Iphone Apps Customers Really Want

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App Savvy: Turning Ideas Into Ipad and Iphone Apps Customers Really Want Cover

 

Synopses & Reviews

Publisher Comments:

What people are saying about Building iPhone Apps w/ HTML, CSS, and JavaScript

"The future of mobile development is clearly web technologies like CSS, HTML and JavaScript. Jonathan Stark shows you how to leverage your existing web development skills to build native iPhone applications using these technologies."

--John Allsopp, author and founder of Web Directions

"Jonathan's book is the most comprehensive documentation available for developing web applications for mobile Safari. Not just great tech coverage, this book is an easy read of purely fascinating mobile tidbits in a fun colloquial style. Must have for all PhoneGap developers."

— Brian LeRoux, Nitobi Software

It's a fact: if you know HTML, CSS, and JavaScript, you already have the tools you need to develop your own iPhone apps. With this book, you'll learn how to use these open source web technologies to design and build apps for the iPhone and iPod Touch on the platform of your choice-without using Objective-C or Cocoa.

Device-agnostic mobile apps are the wave of the future, and this book shows you how to create one product for several platforms. You'll find guidelines for converting your product into a native iPhone app using the free PhoneGap framework. And you'll learn why releasing your product as a web app first helps you find, fix, and test bugs much faster than if you went straight to the App Store with a product built with Apple's tools.

  • Build iPhone apps with tools you already know how to use
  • Learn how to make an existing website look and behave like an iPhone app
  • Add native-looking animations to your web app using jQTouch
  • Take advantage of client-side data storage with apps that run even when the iPhone is offline
  • Hook into advanced iPhone features — including the accelerometer, geolocation, and vibration — with JavaScript
  • Submit your applications to the App Store with Xcode

This book received valuable community input through O'Reilly's Open Feedback Publishing System (OFPS). Learn more at http://labs.oreilly.com/ofps.html.

Book News Annotation:

This volume presents a discussion of Apple iPhone application marketing drawing on a collection of interviews with successful iPhone developers and the experiences of the author as a product designer and sales strategist. Collected under the broad headings of strategy, development and launch, chapters cover such topics as innovation and differentiation, hiring and working with programmers, beta testing, market analytics, launch planning and feedback and updates. Several interviews with major app developers previously recorded for the author's Internet podcast are included. Yarmosh is a software designer and developer. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers — and create an app theyll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic

Synopsis:

How can you make your iPhone or iPad app stand out in the highly competitive App Store? Many books only explore the technical aspects of iPhone and iPad app design and development. App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app. This practical reference shows you how to engage customers early and often, so you can get their input for creating an app they'll be passionate about.

Whether you're a designer, developer, entrepreneur, or someone who simply has a great idea for an app, App Savvy explains every step in the process, with guidelines for making your app unique, addressing budget items, and finding the right app developer. The iPhone and iPad will continue to demand the attention of consumers, the media, and organizations of all sizes. This book shows you how to take advantage of this growing market.

  • Learn specifics about the App Store, Apple's mobile devices, and iOS 4.0
  • Follow guidelines for vetting and researching app ideas
  • Begin talking with customers and marketing your app before it's built
  • Assemble the right team, understand costs, and establish a workable process
  • Assess performance and improve an app once launched into the App Store
  • Read extensive interviews with successful small and large app developers

About the Author

Jonathan Stark is a mobile and web application consultant who the Wall Street Journal has called an expert on publishing desktop data to the web. He has written two books on web application programming, is a tech editor for both php|architect and Advisor magazines, and has been quoted in the media on internet and mobile lifestyle trends. Jonathan began his programming career more than 20 years ago on a Tandy TRS-80 and still thinks Zork was a sweet game.

Table of Contents

DedicationPrefaceChapter 1: Getting StartedChapter 2: Basic iPhone StylingChapter 3: Advanced iPhone StylingChapter 4: AnimationChapter 5: Client-Side Data StorageChapter 6: Going OfflineChapter 7: Going NativeChapter 8: Submitting Your App to iTunesColophon

Product Details

ISBN:
9781449389765
Subtitle:
Turning Ideas into iPad and iPhone Apps Customers Really Want
Author:
Yarmosh, Ken
Author:
Stark, Jonathan
Publisher:
O'Reilly Media
Subject:
Programming - Apple Programming
Subject:
Hardware - Handheld Devices
Subject:
Personal Computers & Micro / Macintosh
Subject:
General-General
Subject:
app store;business;ipad;iphone;ipod touch;itunes;marketing;mobile marketing;strategy
Subject:
CourseSmart Subject Description
Edition Description:
Print PDF
Publication Date:
20101022
Binding:
Paperback
Language:
English
Pages:
352
Dimensions:
9.00 x 6.00 in

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Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Mobile and Handheld Devices » iPhone
Computers and Internet » Programming » Apple Programming
Reference » Science Reference » Technology

App Savvy: Turning Ideas Into Ipad and Iphone Apps Customers Really Want New Trade Paper
0 stars - 0 reviews
$29.99 In Stock
Product details 352 pages O'Reilly Media - English 9781449389765 Reviews:
"Synopsis" by ,

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app — the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers — and create an app theyll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic

"Synopsis" by ,

How can you make your iPhone or iPad app stand out in the highly competitive App Store? Many books only explore the technical aspects of iPhone and iPad app design and development. App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app. This practical reference shows you how to engage customers early and often, so you can get their input for creating an app they'll be passionate about.

Whether you're a designer, developer, entrepreneur, or someone who simply has a great idea for an app, App Savvy explains every step in the process, with guidelines for making your app unique, addressing budget items, and finding the right app developer. The iPhone and iPad will continue to demand the attention of consumers, the media, and organizations of all sizes. This book shows you how to take advantage of this growing market.

  • Learn specifics about the App Store, Apple's mobile devices, and iOS 4.0
  • Follow guidelines for vetting and researching app ideas
  • Begin talking with customers and marketing your app before it's built
  • Assemble the right team, understand costs, and establish a workable process
  • Assess performance and improve an app once launched into the App Store
  • Read extensive interviews with successful small and large app developers

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