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The New Consumers: The Influence of Affluence on the Environmentby Norman Myers
Synopses & Reviews
While overconsumption by the developed world's roughly one billion inhabitants is an abiding problem, another one billion increasingly affluent "new consumers" in developing countries will place additional strains on the earth's resources, argue authors Norman Myers and Jennifer Kent in this important new book.
The New Consumers examines the environmental impacts of this increased consumption, with particular focus on two commodities — cars and meat — that stand to have the most far-reaching effects. It analyzes consumption patterns in a number of different countries, with special emphasis on China and India (whose surging economies, as well as their large populations, are likely to account for exceptional growth in humanity's ecological footprint), and surveys big-picture issues such as the globalization of economies, consumer goods, and lifestyles. Ultimately, according to the orman Myers and Jennifer Kent, the challenge will be for all of humanity to transition to sustainable levels of consumption, for it is unrealistic to expect "new" consumers not to aspire to be like the "old" ones. Cogent in its analysis, The New Consumers issues a timely warning of a major and developing environmental trend, and suggests valuable strategies for ameliorating its effects.
Book News Annotation:
Environmental analysts Myers (Dyke U.) and Kent, who have already published several paper and books together, explore some of the unadvertised effects of economic development in non-industrialized countries, looking at the current and projected impact as many previously impoverished people begin to drive cars, eat meat every day, and keeps lights on all the time. They allot China and India separate chapters, and end by discussing sustainable consumption and how to achieve it.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Myers and Kent argue that while overconsumption is an abiding problem in the developed world, another one billion increasingly affluent "new consumers" in developing countries will place additional strains on the earth's resources.
About the Author
Norman Myers is a world-renowned environmental analyst who has numerous important books and more than 300 scientific papers and 400 popular articles to his credit. He has won several international awards for his work, including the Volvo Environment Prize, the UNEP Environment Prize, and the Blue Planet Prize. Jennifer Kent is an environmental researcher and analyst specializing in interdisciplinary studies. She has published several papers and books with Norman Myers.
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