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Visual Merchandising and Display (5TH 06 - Old Edition)

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Visual Merchandising and Display (5TH 06 - Old Edition) Cover

 

Synopses & Reviews

Publisher Comments:

A brand new edition of the bestselling text aimed at anyone in merchandising - from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Hundreds of textual and visual examples reveal how to add interest to window and interior displays, optimizing the retailer's image and the target market.

About the Author

Martin M. Pegler has worked as a design, manufacturer, store planner and consultant for over 40 years. He is the author of the Fairchild Dictionary of Interior Design.

Table of Contents

* Getting Started: Visual Merchandising and Display Basics * Why Do We Display; Color and Texture; Line and Composition; Light and Lighting; Types of Display and Display Settings * Where to Display * The Exterior of the Store; Display Window Construction; Store Interiors * What to Use for Successful Displays * Mannequins; Alternatives to the Mannequin; Dressing the Three-Dimensional Form; Fixtures; Dressing Fixtures; Visual Merchandising; Modular Fixtures and Systems in Store Planning; Furniture as Props * Visual Merchandising and Display Techniques * Attention-Getting Devices; Familiar Symbols; Masking and Proscenia; Sale Ideas; Fashion Accessories; Graphics and Signage * Visual Merchandising and Planning * Visual Merchandise Planning; Setting Up a Display Shop; Store Planning and Design; Visual Merchandising and the Changing Face of Retail * Related Areas of Merchandising and Display * Point-of-Purchase Display; Exhibit and Trade Show Design; Industrial Display; Fashion Shows; Trade Organizations and Sources; Career Opportunities in Visual Merchandising

Product Details

ISBN:
9781563674457
Author:
Pegler, Martin M.
Publisher:
Fairchild Books
Subject:
Advertising & Promotion
Subject:
Display of merchandise
Subject:
Business-Advertising
Edition Number:
5
Publication Date:
20060609
Binding:
Hardback
Language:
English
Illustrations:
il, lustrations, 12 pp colour section
Pages:
420
Dimensions:
11.24 x 8.64 x 1.15 in 1 lb

Related Subjects


Business » Advertising
Business » General
Business » Marketing
History and Social Science » World History » General
Religion » Comparative Religion » General
Textbooks » General
Travel » General

Visual Merchandising and Display (5TH 06 - Old Edition) New Hardcover
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Product details 420 pages Fairchild Books & Visuals - English 9781563674457 Reviews:
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