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International Retailing (2ND 07 Edition)

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International Retailing (2ND 07 Edition) Cover

 

Synopses & Reviews

Publisher Comments:

The fashion industry is global, with many companies sourcing and manufacturing their goods overseas. Retailing is no different. As more U.S. retailers expand beyond the home borders, students must have a keen understanding of both foreign and domestic retailing environments in order to remain competitive. International Retailing, 2nd Edition, lays the groundwork for understanding the retail environment in key countries around the world, including Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provides a conceptual framework for understanding future trends.

Synopsis:

What are the challenges faced by retailers around the world and by those who want to function in more than one country? International Retailing provides a conceptual framework for understanding how different legal, social, and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles the environments and the retail strategies of such specific companies as The Body Shop (Great Britain), Daiei (Japan), Novoarbatsky Gastronom (Russia), and Kaufhof (Germany).

Table of Contents

Overview
Internationalization of Retailing
Strategic International Retail Expansion Extended Model and Propositions (SIRE2)
Location Factors
International Culture and Human Behavior
Retailing in Developing Countries
Licensing, Franchising, and Strategic Alliances
Retailing in Multinational Markets
Retailing in North and South America
Retailing in the United States
Mexico and Canada
Retailing in South America
Retailing in Europe
Retailing in the United Kingdom, the Netherlands, and Belgium
Retailing in Germany and France
Retailing in Spain, Italy, Greece, and Portugal
Retailing in Central and Eastern Europe: The New Europe
Retailing in Asia and Australia
Retailing in Japan
Impact of Overseas Chinese
Retailing in the Peoples Republic of China
Retailing in South Korea
Retailing in India
Retailing in Australia
Regionalization and Internationalization of Retailing
Prognosis for the Future

Product Details

ISBN:
9781563674907
Author:
Sternquist, Brenda
Publisher:
Fairchild Books & Visuals
Subject:
Fashion
Subject:
Industries - Retailing
Subject:
International trade
Subject:
Retail trade
Subject:
Business Writing
Edition Number:
2
Publication Date:
20070231
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
640
Dimensions:
9.5 x 7.62 x 1.67 in 1 lb

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Related Subjects

Business » General
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International Retailing (2ND 07 Edition) New Hardcover
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Product details 640 pages Fairchild Books & Visuals - English 9781563674907 Reviews:
"Synopsis" by , What are the challenges faced by retailers around the world and by those who want to function in more than one country? International Retailing provides a conceptual framework for understanding how different legal, social, and economic environments affect the distribution of consumer goods worldwide. From department stores to independent retailers, superstores to convenience stores, the author profiles the environments and the retail strategies of such specific companies as The Body Shop (Great Britain), Daiei (Japan), Novoarbatsky Gastronom (Russia), and Kaufhof (Germany).
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