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Grid Systems : Principles of Organizing Type (04 Edition)


Grid Systems : Principles of Organizing Type (04 Edition) Cover


Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

In her best-selling Geometry of Design, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid.

Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, Grid Systems provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.

Book News Annotation:

A guide to typographic composition for designers, with plentiful 20th century examples. Each example is overlaid with a translucent sheet that exposes its visual organization. The volume explains typography as a system not just of verbal information but of lines of texture that create rectangles of tone on a page; in the placement of the rectangles lies the perception of order and unity in a composition. Elam heads the graphic and interactive communication department at the Ringling School of Art and Design, Sarasota, FL; she's also the author of Geometry of Design.
Annotation 2004 Book News, Inc., Portland, OR (


The Principles of Organizing Type. The underlying concepts of grid system organization and the interrelationship of typographical elements.

About the Author

Kimberly Elam is chairperson of the Graphic and Interactive Communication Department at the Ringling School of Art and Design in Sarasota, Florida.

Product Details

Principles of Organizing Type
Elam, Kimberly
Princeton Architectural Press
New York
Type and type-founding
Graphic design (Typography)
Graphic design
Graphic Arts - Typography
Design Briefs
Series Volume:
no. 17
Publication Date:
Grade Level:
from 8 up to 17
8.5 x 7 x 0.5 in 0.86 lb
Age Level:
from 13 up to 99

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Typography
Computers and Internet » Desktop Publishing » General

Grid Systems : Principles of Organizing Type (04 Edition) Used Trade Paper
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Product details 112 pages Princeton Architectural Press - English 9781568984650 Reviews:
"Synopsis" by , The Principles of Organizing Type. The underlying concepts of grid system organization and the interrelationship of typographical elements.
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