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Visual Grammar (Design Briefs)

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Visual Grammar (Design Briefs) Cover

 

Synopses & Reviews

Publisher Comments:

Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and better understand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. Dealing with every imaginable visual concept — from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation — this book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clear and concise manual that you've been looking for.

Book News Annotation:

Leborg (founder of K, "a knowledge and communications consultancy in Oslo, Norway") presents a primer and grammatical dictionary of elements of visual communication found in graphic design. The volume covers abstract objects and structures such as dimension, format and volume; concrete objects and structures including form, size, color, and texture; activities such as repetition and mirroring; and relations between several objects in a composition by pairing illustrative drawings with brief textual definitions. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.

Synopsis:

<P>Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. <BR><BR>This book is dealing with every imaginable visual concept-from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation. <BR></P>

About the Author

Christian Leborg is a designer and design educator. He is founding partner of K, a knowledge and communications consultancy in Oslo, Norway.

Product Details

ISBN:
9781568985817
Author:
Leborg, Christian
Publisher:
Princeton Architectural Press
Subject:
Non-Classifiable
Subject:
Visual perception
Subject:
Digital video
Subject:
Visual communication in art.
Subject:
Graphic Arts - General
Subject:
Digital
Subject:
Art - General
Series:
Design Briefs
Publication Date:
20060531
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
95
Dimensions:
8.48x6.96x.38 in. .55 lbs.

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Related Subjects

Arts and Entertainment » Art » Design
Arts and Entertainment » Art » General
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Graphics
Computers and Internet » Desktop Publishing » General

Visual Grammar (Design Briefs) New Trade Paper
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Product details 95 pages Princeton Architectural Press - English 9781568985817 Reviews:
"Synopsis" by , Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.
"Synopsis" by , <P>Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help speak and write about visual objects and their creative potential, and better understand the graphics. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. <BR><BR>This book is dealing with every imaginable visual concept-from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation. <BR></P>
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