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Guests | December 7, 2009

Theodore Gray: IMG The Cornucopia of Home Science

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Reading old books of science experiments for children, it's easy to become nostalgic for the days when you could buy jugs of sulfur and mercury at... Continue »
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Lovemarks: The Future Beyond Brands

by Kevin Roberts

Lovemarks: The Future Beyond Brands Cover

Synopses & Reviews

Publisher Comments:

Subtitled: 'The Future Beyond Brands'. Kevin Roberts recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks, the creation of products and experiences that will create long-term emotional relationships with consumers. To this end, he advocates infusing brands with the fundamental Lovemark elements: Mystery, Sensuality and Intimacy.

Synopsis:

From the worldwide CEO of Saatchi & Saatchi comes an entertaining, elucidating, and inspiring vision of the rejuvenation of brands through the power of love and the responsibility of business to fulfill one of its key functions: to make the world a better place.
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Product Details

ISBN:
9781576872048
Subtitle:
The Future Beyond Brands
Foreword:
Lafley, A. G.
Author:
Roberts, Kevin
Publisher:
powerHouse Books
Location:
New York, N.Y.
Subject:
Advertising & Promotion
Subject:
Brand name products
Subject:
Advertising
Subject:
Marketing - Product Management
Subject:
Trademarks
Edition Number:
1st ed.
Series Volume:
63
Publication Date:
April 2004
Binding:
Hardcover
Language:
English
Illustrations:
Y
Pages:
215
Dimensions:
9.74x8.02x.83 in. 2.10 lbs.
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