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Selling Graphic & Web Design

by

Selling Graphic & Web Design Cover

 

Synopses & Reviews

Publisher Comments:

Expert guidance on selling graphic design, in print and online. Attract todays savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkmans approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a clients needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them

About the Author

Donald Sparkman is the president of Sparkman + Associates, Inc., which has won many awards for design excellence. Sparkman has developed graphic communications for AT&T, Black and Decker, Coors, Eckerd Drugs, GE, Marriott, MCI, Mobil, NASA, and countless other top companies. He lives in Washington, D.C.

Product Details

ISBN:
9781581154597
Author:
Sparkman, Donald
Publisher:
Allworth Press
Subject:
General
Subject:
Internet - Web Site Design
Subject:
Sales & Selling - General
Subject:
Graphic Arts - General
Subject:
ART043000
Subject:
Marketing
Subject:
Design
Subject:
Web - Page Design
Subject:
Design services -- Marketing.
Subject:
Graphic design (Typography) -- United States.
Subject:
Design - General
Subject:
Internet - General
Copyright:
Edition Number:
3
Edition Description:
Trade paper
Publication Date:
20070131
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
9 x 6 x 6.1 in 14.16 oz

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Related Subjects

Arts and Entertainment » Art » Art Business Guides
Computers and Internet » Desktop Publishing » General

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