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Advertising Design and Typography

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Advertising Design and Typography Cover

 

Synopses & Reviews

Publisher Comments:

The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art directors checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the readers mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas. • Best-selling design author has unique philosophy and expertise • 1,500 full-color illustrations showcase outstanding advertising design from around the world • Unique comparisons of print, web, TV and other campaigns—which techniques work best? • Ideas for forging corporate identity through advertising

About the Author

Alex W. White, an award-winning graphic designer, has shaped the visual personalities of advertising campaigns, identity programs, and magazines. Vice president of the Type Directors Club, he has taught design at the Hartford Art School at the University of Hartford for 15 years. The author of Thinking in Type and The Elements of Graphic Design, he lives in New York City.

Product Details

ISBN:
9781581154658
Author:
White, Alex
Publisher:
Allworth Press
Author:
White, Alex W.
Author:
White, Alexander W.
Subject:
General
Subject:
Typography
Subject:
Commercial - Advertising
Subject:
Commercial art
Subject:
Graphic design (Typography)
Subject:
Graphic Arts - Advertising
Subject:
Graphic Arts - Typography
Subject:
General-General
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20070331
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
1500 Color Illustrations
Pages:
224
Dimensions:
11.3 x 9 x 0.8 in 2.275 lb

Related Subjects

Arts and Entertainment » Art » Advertising and Display
Computers and Internet » Desktop Publishing » General

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