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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting (Third Edition)by Theo Stephan Williams
Synopses & Reviews
This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.
Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
Book News Annotation:
Every artist faces the challenge of putting a value on his or her work. This handbook for graphic artists addresses pricing, estimating, budgeting and more. The goal, of course, is to build, develop and maintain a business that has financial matters under control and lets the design side of things shine. This third edition adds more interviews with leading designers, additional Web and multimedia pricing, and new direction on financial management software. Williams is the founder of Real Art Design Group, an award-winning, full-service graphics firm with an international client base. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
This completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability as a graphic designer.
A comprehensive guide to graphic design pricing procedures.
Whether you're a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.
This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.
About the Author
Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration and of Creative Utopia: 12 Ways To Realize Total Creativity, she has taught many college courses in design theory. Having founded an organic ranch and specialty food company with her husband Joel, her career has transcended to interior design, creating original patterns that are being manufactured into carpets and other textiles in Nepal. She and her family live in California.
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