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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting (Third Edition)

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The Graphic Designer's Guide to Pricing, Estimating, and Budgeting (Third Edition) Cover

 

Synopses & Reviews

Publisher Comments:

This helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.

Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

Book News Annotation:

Every artist faces the challenge of putting a value on his or her work. This handbook for graphic artists addresses pricing, estimating, budgeting and more. The goal, of course, is to build, develop and maintain a business that has financial matters under control and lets the design side of things shine. This third edition adds more interviews with leading designers, additional Web and multimedia pricing, and new direction on financial management software. Williams is the founder of Real Art Design Group, an award-winning, full-service graphics firm with an international client base. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

This completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability as a graphic designer.

Synopsis:

A comprehensive guide to graphic design pricing procedures.

Synopsis:

Whether you're a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.

This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.

About the Author

Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration and of Creative Utopia: 12 Ways To Realize Total Creativity, she has taught many college courses in design theory. Having founded an organic ranch and specialty food company with her husband Joel, her career has transcended to interior design, creating original patterns that are being manufactured into carpets and other textiles in Nepal. She and her family live in California.

Product Details

ISBN:
9781581157130
Author:
Williams, Theo Stephan
Publisher:
Allworth Press
Author:
Williams, Theo Stephen
Subject:
Graphic Arts - General
Subject:
Graphic Arts - Commercial & Corporate
Subject:
Reference
Subject:
General-General
Edition Description:
Third Edition
Publication Date:
20100631
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
256
Dimensions:
9 x 6 x 6.1 in 13.6 oz

Related Subjects

Arts and Entertainment » Art » Art Business Guides
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General
Home and Garden » Interior Design » General
Metaphysics » Magic Witchcraft and Paganism
Metaphysics » Wicca and Goddess Worship
Religion » Comparative Religion » General

The Graphic Designer's Guide to Pricing, Estimating, and Budgeting (Third Edition) New Trade Paper
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Product details 256 pages Allworth Press - English 9781581157130 Reviews:
"Synopsis" by , This completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability as a graphic designer.
"Synopsis" by , A comprehensive guide to graphic design pricing procedures.
"Synopsis" by , Whether you're a start-up business or an experienced owner, this invaluable guide provides a one-stop source of indispensable, innovative methods for achieving productivity and profitability in every area of a graphic design business.

This brand-new and completely updated edition offers practical guidelines for setting rates, dealing with clients' budgets, preparing an estimate, and establishing profitability. Readers will also discover step-by-step strategies for pricing on the Internet, negotiating effective pricing with clients, and developing options to traditional pricing. Plus, the easy-to-read sidebars throughout this valuable guide offer dozens of creative, resourceful success tips for running a top-notch business.

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