Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    What I'm Giving | December 5, 2014

    William Gibson: IMG William Gibson: What I'm Giving



    At Powell's, we feel the holidays are the perfect time to share our love of books with those close to us. For this special blog series, we reached... Continue »

    spacer
Qualifying orders ship free.
$14.00
List price: $27.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Partner Warehouse General- General

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting a

by

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting a Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.

Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed.

 

The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything.  Its 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics.

 

Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture.

 

The Art of the Start 2.0 will show you how to effectively deploy all these new tools.  And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

 

As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

Review:

"Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with 'GIST' ('great ideas for starting things'), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities — start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters — that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees. (Sept. 9) Forecast: Drawn in part from readers of the Forbes column from which the book takes its title, Kawasaki's fan base will seek this one out (and overlook the weaker sections to get to the usable nuggets)." Publishers Weekly (Copyright 2004 Reed Business Information, Inc.)

Synopsis:

Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the world, and this tenth-anniversary edition features the latest wisdom about social media, crowdfunding, cloud computing, and many other topics.

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The Art of the Start solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 it has been the essential guide for anyone starting anything, from a multinational corporation to a church group.

From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science – the art of the start.

Synopsis:

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But theres no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person hes ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

About the Author

Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.

Table of Contents

Contents

A friend is one to whom you can pour out the contents of your heart, chaff and grain alike. Knowing that the gentlest of hands will take and sift it, keep what is worth keeping, and with a breath of kindness, blow the rest away.

—anonymous

Read Me First xi

Causation

Chapter 1: The Art of Starting 3

Articulation

Chapter 2:The Art of Positioning 29

Chapter 3:The Art of Pitching 44

Chapter 4:The Art of Writing a Business Plan 66

Activation

Chapter 5:The Art of Bootstrapping 79

Chapter 6:The Art of Recruiting 100

Chapter 7:The Art of Raising Capital 119

Proliferation

Chapter 8:The Art of Partnering 151

Chapter 9:The Art of Branding 167

Chapter 10:The Art of Rainmaking 192

Obligation

Chapter 11:The Art of Being a Mensch 211

Afterword 217

Index 219

Product Details

ISBN:
9781591840565
Subtitle:
The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
Author:
Kawasaki, Guy
Author:
Fitzpatrick, Peg
Publisher:
Portfolio Hardcover
Subject:
General
Subject:
Entrepreneurship
Subject:
New Business Enterprises
Subject:
Small Business
Subject:
Business-Start Up Business
Subject:
Marketing - General
Edition Description:
Trade paper
Publication Date:
20150303
Binding:
Paperback
Grade Level:
from 12
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
7 x 5 in 1 lb
Age Level:
from 18

Other books you might like

  1. The Wisdom of Crowds: Why the Many...
    Used Hardcover $9.95
  2. The E-Myth Revisited: Why Most Small...
    Used Trade Paper $6.50
  3. The Toyota Way Used Hardcover $13.95
  4. Good to Great: Why Some Companies...
    Used Hardcover $9.95
  5. Good to Great in the Social Sectors Used Trade Paper $8.00
  6. Built to Last: Successful Habits of... Used Hardcover $2.95

Related Subjects

Business » Investing
Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Start Up Business
Health and Self-Help » Self-Help » Memory and Thinking Skills
Religion » Comparative Religion » General
Sports and Outdoors » Sports and Fitness » Basketball » General

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting a Used Hardcover
0 stars - 0 reviews
$14.00 In Stock
Product details 336 pages Portfolio - English 9781591840565 Reviews:
"Publishers Weekly Review" by , "Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple's Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with 'GIST' ('great ideas for starting things'), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapters zero in on particular jobs that will need doing, while FAQ sections address the questions readers are most likely to have: Kawasaki covers the basics in an effectively casual tone. Much of the advice, however, consists of generic banalities — start your company's name with a letter that comes early in the alphabet, use big type in presentation slides for older businessmen with declining eyesight, and avoid writing e-mails in all capital letters — that can be found in any mediocre guide. Fortunately, Kawasaki does rise to the occasion here and there. He goes into great detail when it comes to raising capital and offers effective methods for sorting through the nonsense associated with interviewing prospective employees. (Sept. 9) Forecast: Drawn in part from readers of the Forbes column from which the book takes its title, Kawasaki's fan base will seek this one out (and overlook the weaker sections to get to the usable nuggets)." Publishers Weekly (Copyright 2004 Reed Business Information, Inc.)
"Synopsis" by ,
Fully revised and updated for the first time in a decade, this is Guy Kawasaki's iconic, bestselling guide for startups of all kinds. It is required reading in entrepreneurship courses around the world, and this tenth-anniversary edition features the latest wisdom about social media, crowdfunding, cloud computing, and many other topics.

Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.

The Art of the Start solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004 it has been the essential guide for anyone starting anything, from a multinational corporation to a church group.

From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science – the art of the start.

"Synopsis" by ,
By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But theres no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person hes ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.