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Design Elements: A Graphic Style Manual


Design Elements: A Graphic Style Manual Cover


Synopses & Reviews

Publisher Comments:

The graphic design equivalent to Strunk and White's The Elements of Style

This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space.

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

About the Author

Timothy Samara is a New York City-based graphic designer and educator. His fifteen-year career, focused primarily on visual identity development, includes a diverse project history-from branding systems and user interfaces to books, animation, and architectural work. He is currently a member of the design faculty of the School of Visual Arts, Fashion Institute of Technology, Purchase College School of Art + Design, and New York University. He is the author of Making and Breaking the Grid, Typography Workbook, Publication Workbook, and Type Style Finder, all from Rockport Publishers. Tim lives in New York, NY.

Product Details

Samara, Tim
Rockport Publishers
Samara, Timothy
Design - General
Commercial - General
Layout (printing)
Graphic design (Typography)
Graphic Arts - General
Edition Description:
Paper Text
Design Elements
Publication Date:
Grade Level:
300 illustrations.
10 x 8 in

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Related Subjects

Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General
Health and Self-Help » Self-Help » General
Transportation » Nautical » Boats » Boating

Design Elements: A Graphic Style Manual Used Flexible
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