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Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market (Design Matters)

Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market (Design Matters) Cover

 

Synopses & Reviews

Publisher Comments:

The nuts and bolts of effective package design

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.

This book focuses on developing, creating and implementing package designs, while others in the series dissect brochures, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

About the Author

Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logos 01.

Check out their website at www.capsule.us

Product Details

ISBN:
9781592533428
Subtitle:
An Essential Primer for Today's Competitive Market
Publisher:
Rockport Publishers
Editor:
Capsule
Author:
Capsule
Author:
Keller, Maura
Author:
Taute, Michelle
Subject:
Commercial - Illustration
Subject:
Design - General
Subject:
Design
Subject:
Packaging
Subject:
Industrial Design - Packaging
Subject:
Graphic Arts - Illustration
Subject:
General
Subject:
Packaging -- Design.
Edition Description:
Paper Text
Series:
Design Matters
Publication Date:
20080701
Binding:
Paperback
Language:
English
Illustrations:
220 illustrations.
Pages:
192
Dimensions:
10.00 x 8.00 in

Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Industrial Design

Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market (Design Matters)
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Product details 192 pages Rockport Publishers - English 9781592533428 Reviews:
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