Mega Dose
 
 

Recently Viewed clear list


Original Essays | September 18, 2014

Lin Enger: IMG Knowing vs. Knowing



On a hot July evening years ago, my Toyota Tercel overheated on a flat stretch of highway north of Cedar Rapids, Iowa. A steam geyser shot up from... Continue »

spacer
Qualifying orders ship free.
$13.00
List price: $25.00
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
1 Partner Warehouse Desktop Publishing- General

More copies of this ISBN

This title in other editions

Designer's Research Manual (09 Edition)

by

Designer's Research Manual (09 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this legwork with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.

Synopsis:

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

About the Author

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., and M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc.
Associate Professor Jenn Visocky O'Grady is a graduate of the Kent State University Visual Communication Design program (B.S., and M.F.A.), and has been teaching at Cleveland State since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O'Grady is an Assistant Professor of Visual Communication Design. He holds his BS/MFA from Kent State University. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.

Product Details

ISBN:
9781592535576
Subtitle:
Succeed in Design by Knowing Your Clients and What They Really Need
Author:
Visocky, Jennifer
Author:
Visocky O'Grady, Jennifer
Author:
O'Grady, Ken
Author:
Visocky O'Grady, Kenneth
Author:
Jennifer Visocky O'Grady
Publisher:
Rockport Publishers
Subject:
Design - General
Subject:
Graphic Arts - General
Subject:
Commercial - General
Subject:
Graphic Arts - Commercial & Corporate
Subject:
Reference
Subject:
General-General
Subject:
Design education
Subject:
Design Theory
Subject:
working with clients
Edition Description:
Paper Text
Series:
Design Field Guide
Publication Date:
20090201
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
192
Dimensions:
9.90x6.70x.50 in. 1.25 lbs.

Other books you might like

  1. The Craft of Research, 2nd Edition
    Used Trade Paper $8.50

Related Subjects

Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design
Children's » Activities » General
Computers and Internet » Desktop Publishing » General
History and Social Science » World History » General
Religion » Comparative Religion » General

Designer's Research Manual (09 Edition) Used Trade Paper
0 stars - 0 reviews
$13.00 In Stock
Product details 192 pages Rockport Publishers - English 9781592535576 Reviews:
"Synopsis" by ,
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.