The Fictioning Horror Sale
 
 

Recently Viewed clear list


Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
  1. $18.19 Sale Hardcover add to wish list

    Juliet's Nurse

    Lois Leveen 9781476757445

spacer
Qualifying orders ship free.
$14.00
List price: $27.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
25 Partner Warehouse Literature- A to Z

Googled: The End of the World As We Know It

by

Googled: The End of the World As We Know It Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With unprecedented access to Google?s founders and executives, as well as to those in media who are struggling to keep their heads above water, Auletta reveals how the industry is being disrupted and redefined.

Using Google as a stand-in for the digital revolution, Auletta takes readers inside Google?s closed-door meetings and paints portraits of Google?s notoriously private founders, Larry Page and Sergey Brin, as well as those who work with?and against?them. In his narrative, Auletta provides the fullest account ever told of Google?s rise, shares the ?secret sauce? of Google?s success, and shows why the worlds of ?new? and ?old? media often communicate as if residents of different planets.

Google engineers start from an assumption that the old ways of doing things can be improved and made more efficient, an approach that has yielded remarkable results? Google will generate about $20 billion in advertising revenues this year, or more than the combined prime-time ad revenues of CBS, NBC, ABC, and FOX. And with its ownership of YouTube and its mobile phone and other initiatives, Google CEO Eric Schmidt tells Auletta his company is poised to become the world?s first $100 billion media company. Yet there are many obstacles that threaten Google?s future, and opposition from media companies and government regulators may be the least of these. Google faces internal threats, from its burgeoning size to losing focus to hubris. In coming years, Google?s faith in mathematical formulas and in slide rule logic will be tested, just as it has been on Wall Street.

Distilling the knowledge accrued from a career of covering the media, Auletta will offer insights into what we know, and don?t know, about what the future holds for the imperiled industry.

Review:

"Two Googles emerge in this savvy profile of the Internet search octopus. The first is the actual company, with its mixture of business acumen and nave idealism ('Don't Be Evil' is the corporate slogan); its brilliant engineering feats and grad-students-at-play company culture; its geek founders, Sergey Brin and Larry Page, two billionaires who imbibe their antiestablishment rectitude straight from Burning Man; its pseudo-altruistic quest to offer all the world's information for free while selling all the world's advertising at a hefty profit. The second Google is a monstrous metaphor for all the creative destruction that the Internet has wrought on the crumbling titans of old media, who find themselves desperately wondering how they will make money off of news, music, video and books now that people can Google up all these things without paying a dime. The first Google makes for a standard-issue tech-industry grunge-to-riches business story, its main entertainment value being Brin's and Page's comical lack of social graces. But New Yorker columnist Auletta (World War 3.0: Microsoft and Its Enemies) makes the second Google a starting point for a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries." Publishers Weekly (Copyright Reed Business Information, Inc.)

Synopsis:

Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.

Synopsis:

"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."

-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

About the Author

Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.

Table of Contents

Googled Part One: Different Planets

Chapter One: Messing with the Magic

Part Two: The Google Story

Chapter Two: Starting in a Garage

Chapter Three: Buzz but Few Dollars (1999-2000)

Chapter Four: Prepping the Google Rocket (2001-2002)

Chapter Five: Innocence or Arrogance? (2002-2003)

Chapter Six: Google Goes Public (2004)

Chapter Seven: The New Evil Empire? (2004-2005)

Part Three: Google Versus the Bears

Chapter Eight: Chasing the Fox (2005-2006)

Chapter Nine: War on Multiple Fronts (2007)

Chapter Ten: Waking the Government Bear

Chapter Eleven: Google Enters Adolescence (2007-2008)

Chapter Twelve: Is "Old" Media Drowning? (2008)

Chapter Thirteen: Compete or Collaborate?

Chapter Fourteen: Happy Birthday (2008-2009)

Part Four: Googled

Chapter Fifteen: Googled

Chapter Sixteen: Where Is the Wave Taking Old Media?

Chapter Seventeen: Where Is the Wave Taking Google?

Acknowledgments

Notes

Index

Product Details

ISBN:
9781594202353
Subtitle:
The End of the World As We Know It
Author:
Auletta, Ken
Author:
Ken Auletta
Publisher:
Penguin Press HC, The
Subject:
Industries - Media & Communications Industries
Subject:
Popular Culture - General
Subject:
Internet searching
Subject:
Internet industry -- United States.
Subject:
Web search engines
Subject:
Corporate & Business History - General
Subject:
Business Communication
Edition Description:
Hardback
Publication Date:
20091103
Binding:
Hardback
Grade Level:
from 12
Language:
English
Pages:
400
Dimensions:
9.30x6.30x1.30 in. 1.45 lbs.
Age Level:
17-17

Other books you might like

  1. The Help
    Used Trade Paper $1.95
  2. Ayn Rand and the World She Made
    Used Hardcover $13.95
  3. Too Much Happiness
    Used Hardcover $7.95
  4. Last Night in Twisted River
    Used Book Club Paperback $1.95
  5. The Humbling
    Sale Trade Paper $5.98
  6. Ford County Used Hardcover $2.98

Related Subjects

Business » Business Profiles
Business » Communication
Business » General
Business » History and Biographies
Business » Writing
Computers and Internet » Computers Reference » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Web » Search Engines
Fiction and Poetry » Literature » A to Z
History and Social Science » Sociology » General

Googled: The End of the World As We Know It Used Hardcover
0 stars - 0 reviews
$14.00 In Stock
Product details 400 pages Penguin Press - English 9781594202353 Reviews:
"Publishers Weekly Review" by , "Two Googles emerge in this savvy profile of the Internet search octopus. The first is the actual company, with its mixture of business acumen and nave idealism ('Don't Be Evil' is the corporate slogan); its brilliant engineering feats and grad-students-at-play company culture; its geek founders, Sergey Brin and Larry Page, two billionaires who imbibe their antiestablishment rectitude straight from Burning Man; its pseudo-altruistic quest to offer all the world's information for free while selling all the world's advertising at a hefty profit. The second Google is a monstrous metaphor for all the creative destruction that the Internet has wrought on the crumbling titans of old media, who find themselves desperately wondering how they will make money off of news, music, video and books now that people can Google up all these things without paying a dime. The first Google makes for a standard-issue tech-industry grunge-to-riches business story, its main entertainment value being Brin's and Page's comical lack of social graces. But New Yorker columnist Auletta (World War 3.0: Microsoft and Its Enemies) makes the second Google a starting point for a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries." Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.
"Synopsis" by ,
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."

-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.