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Designer's Guide To Marketing and Pricing (08 Edition)

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Designer's Guide To Marketing and Pricing (08 Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.

This book shows you how to:

    learn which marketing tools are most effective and how to use them

    create a smart marketing plan that reflects your financial goals

    plan small actionable steps to take in reaching those financial goals

    determine who your ideal clients are and establish contact with them

    turn that initial contact into a profitable relationship for both of you

    talk to clients about money and the design process - without fear

    figure out a fair hourly rate and give an accurate estimate for a project

You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Synopsis:

The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business-and also successful designers who want to put a little more thought into their operations. Wheth

Product Details

ISBN:
9781600610080
Author:
Benun, Ilise
Publisher:
North Light Books
Author:
Top, Peleg
Subject:
Marketing
Subject:
Pricing
Subject:
Graphic Arts - General
Subject:
Marketing - General
Subject:
Small Business - General
Subject:
Business;Marketing
Publication Date:
20080331
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
275
Dimensions:
8.86x6.29x.76 in. 1.02 lbs.

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Related Subjects

Arts and Entertainment » Art » Art Business Guides
Business » Marketing

Designer's Guide To Marketing and Pricing (08 Edition) Used Trade Paper
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$13.00 In Stock
Product details 275 pages How - English 9781600610080 Reviews:
"Synopsis" by , The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business-and also successful designers who want to put a little more thought into their operations. Wheth
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