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Strategic Planning Made Easy (Entrepreneur Made Easy)

Strategic Planning Made Easy (Entrepreneur Made Easy) Cover

 

Synopses & Reviews

Book News Annotation:

In this introductory text, three professors of management (Bradley U.) teach small business owners how they can promote growth by using strategic planning techniques. Topics include (for example) writing a mission statement, assessing the market, analyzing financial resources, and developing areas of distinctive competence. Real-world business examples are used throughout to illustrate the concepts discussed. A standard format for a written strategic plan is outlined in the final chapter.
Annotation 2007 Book News, Inc., Portland, OR (booknews.com)

Book News Annotation:

In this introductory text, three professors of management (Bradley U.) teach small business owners how they can promote growth by using strategic planning techniques. Topics include (for example) writing a mission statement, assessing the market, analyzing financial resources, and developing areas of distinctive competence. Real-world business examples are used throughout to illustrate the concepts discussed. A standard format for a written strategic plan is outlined in the final chapter. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

About the Author

Fred L. Fry is Professor and Chair of the Business Management and Administration Department in the Foster College of Business Administration at Bradley University. His B.S., M.B.A., and Ph.D. are from Oklahoma State University. His teaching and research interests are in Entrepreneurship , Small Business Management, Strategic Management, and Introduction to Business. He has written or co-authored three books (two with Chuck Stoner) and has written more than forty papers and articles. He serves on the Editorial Review Boards of Entrepreneurship Theory and Practice, Journal of Small Business Strategy, and Journal of Socio-Economics. He serves on the board of the Illinois Business Hall of Fame and the Peoria Affiliate of Habitat for Humanity International.

Product Details

ISBN:
9781932531367
Publisher:
Entrepreneur Press
Subject:
Small Business
Author:
Fry, Fred L.
Author:
Fry, Fred
Author:
Fry Fred
Subject:
Management
Subject:
Strategic planning
Copyright:
Edition Number:
1
Series:
Entrepreneur Made Easy
Publication Date:
April 2005
Binding:
Paperback
Grade Level:
Professional and scholarly
Language:
English
Pages:
288
Dimensions:
9.30x7.48x.43 in. .76 lbs.

Related Subjects

Business » Investing

Strategic Planning Made Easy (Entrepreneur Made Easy)
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Product details 288 pages Entrepreneur Press - English 9781932531367 Reviews:
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