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Original Essays | April 29, 2013
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Looking Good in Print 6TH Editionby Roger C Parker
Synopses & ReviewsPublisher Comments:Looking Good in Print, Sixth Edition, is the bestselling designer's guide for creating print documents using the newest desktop publishing technologies. It provides expert advice and invaluable techniques for the desktop publisher. This updated edition features special sections on working with large documents, distribution documents, and developing documents that can easily be updated and modified as well as techniques for using fonts and a variety of type styles, placement of photos and illustrations to maximize impact, organization and working with large files, how to avoid design pitfalls, and creating printable documents and forms for use on the Web. The new edition features step by step instructions and examples for creating everything from newsletters, product sheets, catalogs, advertisements and forms to newspapers, tabloids and documents used on the Web. Book News Annotation:Over 15 years ago this was a boon to those without experience in the old tradition of page makeup and the new software that took it on. Consultant Parker updates this edition with the newest in software tools while still gently encouraging beginners to create professional-looking results. He starts with good, solid advice about assessing the project and the audience as well as tips on considering design concepts and proportion, shares the tools of organization such as grids, columns, head lines, kickers and captions, examines the architecture of type, uses a block approach to graphic design and a common-sense approach to illustration and photographs, and then applies these elements of theory to practical projects such as periodicals, advertisements, sales materials, business communications, response devices, large documents and publications, and web production. Particularly helpful for those who produce pages that look like cloudbursts or ransom notes are the chapters on common pitfalls and redesign.
Annotation ©2006 Book News, Inc., Portland, OR (booknews.com) Book News Annotation:Over 15 years ago this was a boon to those without experience in the old tradition of page makeup and the new software that took it on. Consultant Parker updates this edition with the newest in software tools while still gently encouraging beginners to create professional-looking results. He starts with good, solid advice about assessing the project and the audience as well as tips on considering design concepts and proportion, shares the tools of organization such as grids, columns, head lines, kickers and captions, examines the architecture of type, uses a block approach to graphic design and a common-sense approach to illustration and photographs, and then applies these elements of theory to practical projects such as periodicals, advertisements, sales materials, business communications, response devices, large documents and publications, and web production. Particularly helpful for those who produce pages that look like cloudbursts or ransom notes are the chapters on common pitfalls and redesign. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Synopsis:"Looking Good in Print, Sixth Edition, is the bestselling designer's guide for creating print documents using the newest desktop publishing technologies. It provides expert advice and invaluable techniques for the desktop pu
About the AuthorRoger Parker is Professor of Music at the University of Cambridge. He has written extensively on Verdi, nineteenth-century Italian opera, and is the founding co-editor of the Cambridge Opera Journal. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
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