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Design Management: Managing Design Strategy, Process and Implementation (Ava Academia)

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Design Management: Managing Design Strategy, Process and Implementation (Ava Academia) Cover

 

Synopses & Reviews

Publisher Comments:

This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. 
Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry
 
An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price.

This publication provides a comprehensive overview of the fashion business, which is an exciting and challenging environment in today’s global marketplace. 

Aimed at fashion merchandising, buying and business undergraduates, this handbook guides you through the fashion business and helps you understand how to manage products as well as the nature of both traditional and newer roles within the industry
 
An overview of the fashion and retailing sector provides contextual information and an exploration of the evolution of the industry over the last decade, as well as its current state in today’s global economy, highlights the skills and considerations needed to achieve the right product in the right place at the right time with the right price.

Synopsis:

These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline. This title is a comprehensive handbook to a key aspect of the fashion business. It is an ideal core text that will prove useful at any academic level.

Synopsis:

Design Management: Managing Design Strategy, Process and Implementation is a guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

The book explores the broadening role of design in business, as an increasingly integral part of the decision-making processes. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised and professional case studies and interviews demonstrate the knowledge and practices described.

 

 

About the Author

Kathryn Best, a designer, has worked as an architect, interior designer, and design consultant for architecture firms and brand/design consultancies. She currently consults in design process, strategy, and management, both commercially and in academia. She lives in Surrey, UK.

Table of Contents

Introduction                                                                                                       
 
Chapter One: Concept                                                                                      
Types of designer                                                                                             
The creative process                                                                                        
From couture to high street                                                                            
Interview: Kim Mannino (Trend Forecasting Director)                                   
Case study & exercises: WGSN Internet Based Prediction Company             
 
Chapter Two: Product Development                                                               
The role of design in business                                                                         
Presenting ideas for business                                                                          
The design brief and technical innovation                                                      
Interview: George Sharp–St John (Executive Vice President of Design)        
Case study & exercises Marks & Spencer                                                        
 
Chapter Three: Retailing                                                                                                 
The role of the retailer                                                                                                    
Retail strategy                                                                                                                 
The role of the buyer                                                                                       
The role of the merchandiser                                                                          
Interview: George De Silva (Fashion Retailer CEO)                                                                                                       
Case study & exercise –Topshop                                                                     
 
Chapter Four: The Supply Chain                                                                      
Manufacturing and global sourcing                                                                 
Risk management and key performance/success indicators                         
Ethics and corporate social responsibility (CSR) in the supply chain              
The role of NGOs in the management of the supply chain                            
[Logistics and outsourcing in the supply chain                                                 
Interview: Rob Hendry (Sales Director, Courtaulds)                                      
Case study & exercise Manufacturing Cashmere for WalMart                      
 
Chapter Five: Branding                                                                                 
Retail formats                                                                                                  
International retailing                                                                                      
Movers and shakers                                                                                         
Multi-channel retailing                                                                                    
Brand development methods and brand protection                                       
Customer profiling                                                                                           
Interview Nicky Lovell (Head of Client Management, McArthurglen)           
Case study & exercises Gucci                                                                            
 
Conclusion                                                                                                        
Glossary                                                                                                           
Further reading                                                                                                                
Bibliography                                                                                                     
Index                                                                                                                 
[Acknowledgements & credits                                                                            

Product Details

ISBN:
9782940373123
Author:
Best, Kathryn
Publisher:
AVA Publishing
Author:
Grose, Virginia
Subject:
General
Subject:
Business Aspects
Subject:
Design - General
Subject:
Art - General
Copyright:
Edition Description:
Trade Paper
Series:
Required Reading Range
Publication Date:
20070331
Binding:
TRADE PAPER
Language:
English
Illustrations:
300 color and 50 bandw illus
Pages:
216
Dimensions:
11.7 x 8.7 x 1.3 in 2.545 lb

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Related Subjects

Arts and Entertainment » Architecture » Buildings » Religious
Arts and Entertainment » Art » Art Business Guides
Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » General
Computers and Internet » Desktop Publishing » General
History and Social Science » Politics » General
Religion » Comparative Religion » General
Travel » General

Design Management: Managing Design Strategy, Process and Implementation (Ava Academia) New Trade Paper
0 stars - 0 reviews
$61.75 In Stock
Product details 216 pages Ava Publishing - English 9782940373123 Reviews:
"Synopsis" by ,

These reference titles are specifically structured to support the lifetime of an undergraduate degree and provide a detailed exploration of the discipline. This title is a comprehensive handbook to a key aspect of the fashion business. It is an ideal core text that will prove useful at any academic level.

"Synopsis" by ,

Design Management: Managing Design Strategy, Process and Implementation is a guide to the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

The book explores the broadening role of design in business, as an increasingly integral part of the decision-making processes. Opening with a contextual overview of the subject, it explores the stages involved in the application of design to business. Areas of key practical skill are outlined to bridge the gap between creativity management, academic theory and professional practice. Each topic is accompanied by key questions about the issues raised and professional case studies and interviews demonstrate the knowledge and practices described.

 

 

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