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Basics Design 5 Colour

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Basics Design 5 Colour Cover

 

Synopses & Reviews

Publisher Comments:

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creastive 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids.

 

The Basics Design series explores key areas of design through a series of case studies juxtaposed by key creative 'basics'. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed.

Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

The Basics Design series also includes Format, Layout, Typography, Image, Print & Finish and Grids.

 

Synopsis:

 Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Colour, the book argues, is the most immediate form of non-verbal communication. Humans naturally react to colour; we have evolved with a certain innate understanding of it. Colour is used to represent thoughts and emotions in a way that no other element of design can. As such, colour is a vitally important part of a designer’s toolset.

Fully illustrated with examples from contemporary designers that push the envelope of colour in design, Basics Design: Colour constitutes a comprehensive discussion of the effective use of colour in graphic design.

Synopsis:

Basics Design: Colour explores the use of colour in graphic design.

The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Fully illustrated with examples from contemporary designers that push the envelope of colour in design, Basics Design: Colour constitutes a comprehensive discussion of the effective use of colour in graphic design.

About the Author

Gavin Ambrose, a graphic designer, is the author and designer of books on branding, packaging, and editorial design. He lives in Kent, UK.
Paul Harris is a freelance writer, journalist, and editor, and an author on books about packaging design and design principles. He lives in Chile.

Table of Contents

Introduction

How to get the most out of this book

1. The Basics

Colour Codes

Basic Terminology

Describing Colours

Colour Wheel Selections

Colour Combinations

 

2. Colour Systems

Gamut

CMYK

RGB

Special-process colours

Fluorescents

Metallics

 

3. Using Colour

Imposition

Colour Fall

Paper stocks

Colour detailing

Colour layers

Tints

Overprinting

 

4. Techniques

Colouring images

Tonal images

Colour manipulation

Gradients

Undercolour addition

Hierarchy

 

5. Colour Symbolism

Emotional reactions

Red

Pink

Orange

Yellow

Brown

Blue

Green

Purple

Neutrals

White

Black

 

6. Colour in Practice

Colour coding

Colour as a warning

Colour effects

Creating identity

 

 

 

 

 

Product Details

ISBN:
9782940373314
Publisher:
AVA Publishing
Subject:
Design - General
Author:
Ambrose, Gavin
Author:
Harris, Paul
Subject:
ART051000
Subject:
General
Subject:
General-General
Subject:
Graphic Arts - General
Subject:
Techniques - Color
Edition Description:
Trade Paper
Series:
Basics Design
Series Volume:
05
Publication Date:
20060431
Binding:
TRADE PAPER
Language:
English
Illustrations:
200 color illus
Pages:
176
Dimensions:
8.98x6.46x.58 in. 1.10 lbs.

Related Subjects

Arts and Entertainment » Art » Color Theory
Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Photography » Technique
Computers and Internet » Desktop Publishing » General
Health and Self-Help » Self-Help » General

Basics Design 5 Colour
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Product details 176 pages Ava Publishing - English 9782940373314 Reviews:
"Synopsis" by ,

 Basics Design: Colour explores the use of colour in graphic design. The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Colour, the book argues, is the most immediate form of non-verbal communication. Humans naturally react to colour; we have evolved with a certain innate understanding of it. Colour is used to represent thoughts and emotions in a way that no other element of design can. As such, colour is a vitally important part of a designer’s toolset.

Fully illustrated with examples from contemporary designers that push the envelope of colour in design, Basics Design: Colour constitutes a comprehensive discussion of the effective use of colour in graphic design.

"Synopsis" by ,

Basics Design: Colour explores the use of colour in graphic design.

The book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information, it then tackles how to control colour in a design in order to achieve a desired effect or fulfil a specific brief. Starting with the basic principles of colour – how light works, colour wheels, colour combinations and harmonies – the book builds on these principles and explains how the designer can accurately and intentionally control colour.

Fully illustrated with examples from contemporary designers that push the envelope of colour in design, Basics Design: Colour constitutes a comprehensive discussion of the effective use of colour in graphic design.

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